Peter Krasilovsky's

Local Onliner

Jun 29
2011

Deals 3D: Announcing the Heavy Hitter Lineup, July 18-19 in SF

Readers of the blog know that we believe the deals space is the springboard for the next generation of …dare I say it…Local Online Commerce. Our Deals 3D conference July 18-19 in San Francisco is the one that couldn’t wait until ILM West in December. Everything is happening right now, as daily deals become a …continue reading »

Categories: Conferences, Deals

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Jun 28
2011

The ‘Common Elements of Successful Promotions’

We’ve been focused so much on Deal a Day, that we sometimes forget that Deal a Day is just part of the mix when it comes to successful SMB promotions. Seth Gardenswartz of SpaBoom, a provider of promotion services for spas and restaurants, held a helpful Webinar last week that stressed the six “common elements …continue reading »

Categories: Deals, Misc, Verticals

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Jun 27
2011

Small Market Deals: A Talk with Deal Garden

The big destination deal sites such as Groupon and Living Social have developed sites in most of the 150 or so large and medium markets in the U.S. How about markets with populations less than 250,000? There are 84 markets with populations between 150,000 and 249,000, and 121 markets between 100,00 and 149,000. The major …continue reading »

Categories: Deals, TV/Radio

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Jun 22
2011

Yipit Raises $6 Million: We Talk with Co-Founder James Moran

Deal aggregators sort through daily deals and find the best ones for consumers in return for a piece of the action. They are primed to make up a healthy part of the extended family of deals products. But it isn’t certain whether they’ll maintain the cooperation of major deals companies. Living Social and others have …continue reading »

Categories: Deals

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Jun 21
2011

Froogll’s In-Flight Deals: It Really Knows Where You Are Going

The credit card-based, in-flight beverage, food, entertainment and Internet era has a new twist: “Froogll” deals that can be bought online and targeted to users based on destination (i.e. Las Vegas); gender; and observable family status (i.e. travelling single/married/family). Froogll is the brainchild of Jetera, a targeted, in-flight ad provider based in Danbury, CT. The …continue reading »

Categories: Deals, Shopping/Transactions, Technology

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Jun 20
2011

HopStop Ramps Up Directions Portal; Adds New Markets, Partners

HopStop, a directions portal that competes in the segment against an ever-building Google Maps, today announced its plans to fight the Big G, including new markets, content partners and features. The 20 person site, which gets about 1/3 of its traffic from destination and SEO traffic, and 1/3 from affiliate partners, has added 20 markets …continue reading »

Categories: Google, Misc

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Jun 20
2011

Will Groceries Be a Fit for Groupon?

Can Groupon easily extend into the grocery coupon space? No, not at all easily. For starters, food producers used to “cents off” can’t really provide goods at 50 percent off, or more, and then provide a commission of 30-50 percent of sales. But we can think of a number of reasons to green-light a Groupon …continue reading »

Categories: Deals, Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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