Peter Krasilovsky's

Local Onliner

Dec 28
2011

Revisiting Favorite Local Onliner Posts From 2011

With IPOs from Groupon and Angie’s List, and IPOs in the offing for AutoTrader and Yelp, 2011 has been a big year for local online media and marketplaces.

I posted 177 posts. Some were “newsy.” Some were reviews. Some were basically conference coverage. A disproportionate amount of them focused on the deals space. While I hope the posts are thoughtful and objective, none, hopefully, offended anybody.

Thanks to all the Local Onliners out there and Happy New Year. Here are some top posts and personal favorites worth re-reading….

Top Takeaways from ILM West

ILM West: Google Exec Jeff Aguero Discusses Local Efforts

Reading Yelp’s S1:Rapid Growth, Amidst Challenges

Reassessing Groupon Prior to Its IPO

BOLO 2011: Agencies on Social Media, Integrated Marketing

‘Digital First’: A New Model for Newspapers

Angie’s List Provides New Details in S1

The ‘Common Elements of Successful Promotions’

So — Do We Buy Shares in Groupon? 8 Big Qs

Google Re-Thinks The Purchase Funnel: ‘Zero Moment of Truth’

ILM East: FourSquare Aims for SMBs (and National Marketers)


Kara Swisher with me at ILM West

Categories: Deals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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