With IPOs from Groupon and Angie’s List, and IPOs in the offing for AutoTrader and Yelp, 2011 has been a big year for local online media and marketplaces.
I posted 177 posts. Some were “newsy.” Some were reviews. Some were basically conference coverage. A disproportionate amount of them focused on the deals space. While I hope the posts are thoughtful and objective, none, hopefully, offended anybody.
Thanks to all the Local Onliners out there and Happy New Year. Here are some top posts and personal favorites worth re-reading….
ILM West: Google Exec Jeff Aguero Discusses Local Efforts
Reading Yelp’s S1:Rapid Growth, Amidst Challenges
Reassessing Groupon Prior to Its IPO
BOLO 2011: Agencies on Social Media, Integrated Marketing
‘Digital First’: A New Model for Newspapers
Angie’s List Provides New Details in S1
The ‘Common Elements of Successful Promotions’
So — Do We Buy Shares in Groupon? 8 Big Qs
Google Re-Thinks The Purchase Funnel: ‘Zero Moment of Truth’
ILM East: FourSquare Aims for SMBs (and National Marketers)
Kara Swisher with me at ILM West
