Peter Krasilovsky's

Local Onliner

Dec 14
2011

ILM West: ILM West: Google’s Chatterjee on How Mobile Search Complements the Desktop

Google has experienced five times growth in mobile search during the past two years, according to Google Mobile’s Surojit Chatterjee, who was keynoting our SoLoMo Morning at ILM West in San Francisco. Mobile usage generally complements the desktop, with huge spikes on the weekend and in the evening and at lunch, says Chatterjee. “When people …continue reading »

Categories: Conferences

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Dec 13
2011

ILM West: Next Directions in Deals Space

It’s obvious that the deals business is going to quickly move to a broader set of offerings. But how? That was the question posed today at ILM West in San Francisco. Belo Interactive GM Joe Weir noted that deals remains a great space to be in. Demographics of Belo’s deals are dominated by college educated …continue reading »

Categories: Conferences, Deals

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Dec 13
2011

ILM West: Valpak, Entertainment.com Seek to Absorb, Leverage Deals

The emergence of deals has reinvigorated local merchant promotions, but traditional promotions leaders think they can absorb some of the best parts of deals as part of their “offer cloud” while strengthening their existing direct marketing businesses, according to panelists speaking at ILM West in San Francisco. Entertainment.com CEO Dean DeBiase said that the traditional …continue reading »

Categories: Conferences, Deals

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Dec 8
2011

Merchant Circle SMB Survey: 12% Have Used Deals

How many small businesses have done a deal at this point? 12 percent, according to a new survey of 2,500 SMBs by Merchant Circle. That’s about a third higher than Merchant Circle’s June survey. The survey also found a lot of Facebook ad usage. About 23 percent of local merchants report having tried Facebook Ads …continue reading »

Categories: Deals, Google

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Dec 6
2011

IdeaLab Launches Punchcard: ‘Loyalty, Not Transactions’

Companies are beginning to focus on loyalty programs for existing customers, rather than simply using deal a day to acquire new customers. Closely and WildFire App are both pursuing loyalty programs. A loyalty startup that we like is “Punchcard,” which launches today. The brainchild of MerchEngines founder Andy Steuer, Punchcard is a smartphone app that …continue reading »

Categories: Deals, Sales Channels, Social Media

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Dec 6
2011

Topline Local ‘Marketplaces’ Predictions for 2012

The idea of an online marketplace has continued to evolve dramatically in 2011. With the emergence of deals, we now have full-fledged Interactive Local Commerce in place, in addition to advertising. It seems that everyone has jumped into the pool. Where Marketplaces had previously been dominated by players such as AutoTrader, eBay and OpenTable, everyone …continue reading »

Categories: Deals, Mobile, Shopping/Transactions

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Dec 6
2011

ShopBatavia, ShopBirmingham Add Shopping to the Hyperlocal Mix

One of our big complaints against hyperlocal sites is they haven’t really invested in the commercial lifeblood of their community. They’re more like the (almost totally irrelevant) equivalent of a public access cable TV channel. That’s why we like the approach of ShopCity, which lets hyperlocal sites, chambers of commerce, local publishers and local governments …continue reading »

Categories: HyperLocal, Shopping/Transactions

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