Peter Krasilovsky's

Local Onliner

Feb 22
2012

New at ILM East: Amazon Local, Google, AOL, Boston Globe +++

The ILM East program is shaping up as our favorite program in years, with cutting-edge BIA/Kelsey research and speakers. The event is teeming with new revenue and strategic opportunities for Internet and mobile advertising and commerce. The ideas keep coming and coming. This week, we’ve added Amazon Local’s Dave Schappell as our opening keynote. Schappell …continue reading »

Categories: Conferences

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Feb 21
2012

Cartera: Local SMBs ‘Key’ to Growth of Loyalty Programs

Local businesses don’t have their own loyalty programs but can now benefit from tapping into bank programs. “Local is the key to our strategy,” says Jim Douglass, EVP at Cartera, a Lexington, Mass. company which manages loyalty programs for many top banks and credit card companies. Douglass sees five million SMBs potentially seeking to extend …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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Feb 16
2012

CitiBank/Microsoft-Backed Bundle ‘Rates’ Restaurants, Others Via Credit Card Data

Yelp reviews are susceptible to a lot of noise – relatives and friends of a business, mischief makers, people without any perspective (or taste). In fact, most review sites – Trip Advisor, Zagat, etc. — are impacted by these factors. Some sites have tried to get around this problem by using proxies for reviews. A …continue reading »

Categories: Research, Social Media

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Feb 14
2012

BIA/Kelsey Webinar with Ted Leonsis: Highlights and Replay Info

ILM East Keynoter Ted Leonsis, in a BIA/Kelsey pre-conference Webinar, proclaimed a “ new generation and reinvigoration of local products.” The new opportunity in local is “where social, video and mobile intersect,” Leonsis said. What surprises Leonsis, who currently serves as Groupon’s Vice Chair and a board member of Amex, is that VCs and entrepreneurs …continue reading »

Categories: Conferences

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Feb 13
2012

ILM East Update: Check Out Our New Speakers and Events

The ILM East conference is shaping up as a major landmark conference. Since our last update, we have many new “adds” to the agenda, and it looks like we’re going to have a really big and prestigious event. Even before it begins, there is lots of stuff happening. we’ve added an exciting trip out to …continue reading »

Categories: Conferences

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Feb 10
2012

Webinar: Ted Leonsis Talks Local, Live on Monday from The Verizon Center

It’s safe to say that Ted Leonsis is at the center of the local revolution. He’s done it all, from his early days trying to jumpstart ecommerce at RedGate, to his work building a local framework at AOL (i.e. Mapquest, Digital City, MovieFone, Studio Now); to his current role as Vice Chair, Groupon; Board Member, …continue reading »

Categories: Conferences, Deals, HyperLocal

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Feb 10
2012

Living Social’s Experience Center to Debut

Following in the footsteps of major brands such as Apple, Nike, Harley Davidson and ESPN, Living Social is now seeking to enhance its core brand via a retail “experience” center where book clubs, cooking classes, painting classes and performances can all take place. The effort follows a trial of a Living Social membership program with …continue reading »

Categories: Deals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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