Peter Krasilovsky's

Local Onliner

May 23
2013

Lem Lloyd’s Move to FixYa: Q&A Sites as Content Marketing

People are getting excited about Content Marketing again this year, with Website, mobile and video editorial content, ratings and reviews, promotions and listings broadening the content farm/search ranking algorithms segment we saw several years go. Q&A sites are a key component of the new content marketing, driving user generated content, participation and sticky usage. A …continue reading »

Categories: Local Search

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May 21
2013

Schedulicity Makes Case for ‘A-Comm’

The scheduling space is heating up, with a number of key vendors competing for SMB business, companies such as Groupon and Merchant Circle acquiring and integrating scheduling companies into core activities, and new companies such as MyTime attempting to aggregate all the players. Bozeman, MT-based Schedulicity is one of the key players in the space, …continue reading »

Categories: Verticals

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May 21
2013

GrubHub, Seamless Merge; Mobile Drives Food Ordering Growth

Photo: CNN Online restaurant ordering and discovery giants GrubHub and Seamless have agreed to merge their operations, creating a single company. Chicago-based GrubHub currently serves more than 20,000 food ordering establishments in 500 cities, while New York-based Seamless serves more than 12,000 food ordering establishments in 400 U.S. cities plus London. GrubHub CEO Matt Maloney, …continue reading »

Categories: Deals, Mobile, Money, Shopping/Transactions, Social Media, Verticals

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May 17
2013

AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria. NextJump, for …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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May 16
2013

Merchant Warehouse Moves Up Value Chain From Payments to ‘Engagement’

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts to leverage its base of 75,000 business customers beyond terminal sales. CEO Henry Helgeson told us the 15 …continue reading »

Categories: Deals, Sales Channels

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May 15
2013

Gib Olander’s Local Viewpoints Gets Business Feedback, Reviews

Former Localeze business develoment guy Gib Olander is back in the game, this time switching his focus from local business listings innovation to maximizing effective local business reviews. Think of a variation of “Net Promoter Scores” for local business. Olander’s new company, Local Viewpoints has won seed funding from Wavetable Labs. It launched at the …continue reading »

Categories: Social Media

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Apr 28
2013

SpaFinder Last Minute: Scheduling as Promotion Opportunity

Is appointment scheduling poised to be a new anchor for service promotions? That vision –”look for an appointment, get a deal or upsell ” — has been articulated by a number of scheduling vendors, such as Agendize, FullSlate and Schedulicity. Most recently, RedBeacon founder Ethan Anderson has launched MyTime as a scheduling supermarket that allows …continue reading »

Categories: Deals, Local Search, Shopping/Transactions

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