The Internet of Things is all about connectivity; it is especially conducive to the world of payments. Branching out from prepaid information on transit cards (i.e. London’s Oyster Card), financial entities have sought to add efficiency, security, reliability and safety to micropayments via Internet of Things tech.
Over at MasterCard, contactless card gas pumps, vending machines and coinless washer/dryer machines were highlighted. Regarding the latter, a member of MasterCard’s St. Louis based labs unit noted they had done their homework, interviewing multi-unit apartment owners, who have found it a costly burden to collect coins from machines, prevent coin box break-ins and know when they were needing repair.
Gas pumps, meanwhile – a mainstay of Digital Out of Home applications – were not only seen as logical candidates for contactless payments, but also to manage loyalty points and print out targeted offers to mobile phones. (yes, DooH is made old hat by iOT.) Excentus’ Fuel Rewards – a loyalty program — is a likely beneficiary of such efforts. In 36 months, Fuel Rewards has attracted six million members, who made 22 million transactions.
Visa’s demo highlighted contactless cars, vending machines and coffee stands. Key to the latter: payments were made by contactlessly waving a hand under a scanner. The unique hand data (finger prints etc.) is suggested as a superior alternative to thumb ID. It isn’t seamless, yet. My large hands required several do-overs to get them properly filed. Eye scanners from Eye Verify that measure the whites of your eyes and retinas were also highlighted at the show.