The idea of a personalized experience is especially important online, which by its nature, can be a “me too” lookalike. As Bonobos CEO Andy Dunn says, “We need to show we care about our customers as people.”
How important is it for small business retailers to offer delivery? How timely does it need to be to move the needle on sales and loyalty? And can it be done economically?
ShopTalk, a new mega-event with 3,000 attendees, focused on the next wave of retail for both national and local merchants in the face of challenges from online giants such as Amazon. Here are 7 key takeaways.
A new breed of loan providers use a number of data sources to efficiently assess and approve SMB loans. These largely use automation and other online capabilities to process and manage loans. Some also integrate loans with marketing support.
You can buy a lot of advertising, create a new logo and leave a trail of Tweets and “likes.” But what’s really important for building an SMB brand? For marketing strategist MJ Thornburg, it’s all about creating a bigger and better experience – or what she calls a “digital brandformation.”
Thanks to advances in marketing automation, electronic schedules an be used most effectively to anchor Appointment Commerce and target customers with special promotions to fill last minute openings and slow days; send reminders to book again; upsell and cross-sell them on relevant products; and solicit reviews.