Where do home services fit in vis a vis on demand? While expectations are modest for the segment — home services are often complex, “considered” purchases — emergency home repair services (locksmiths, plumbers, flooding) and certain types of basic commodity services seem to be fairly good candidates.
That’s below the company’s initial forecast — 16 percent was anticipated. But Home Advisor says it is pleased with the results and will be introducing new features within the marketplace. It expects to eventually see 25 percent of its requests come from on demand.