The B2SMB Summit’s first wave of Key Speakers and a preliminary Agenda has now been posted. The main conference takes place in Chicago on Oct. 4; an Innovation Day takes place Oct. 3 at the 1871 Accelerator in the Merchandise Mart.
The main idea of the event? Uniquely focus on SMB reseller solutions for engagement and sales. The stats all show that the average SMB uses more than seven channels for marketing. But as a community, we have never fully taken into account the broader universe of sources for selling and serving SMBs. Better data, new sales inputs and synergistic platforms all play a major role in the new B2SMB equation.
There will be a formal announcement soon, but check out the agenda — leaders from a number of top companies are already participating.
Also: join The LinkedIn Group for frequent B2SMB insights, research, case studies and more.