Money is tight in the VC community for local startups, with the dollar outlay down by 30-40 percent, and money raised just a third of what was raised in 2008, per research by Canaan Partners. There is also expected to be a sharp consolidation among sites that have received funding. But three top [...]
Search Results for: ILM 08
Boston.com: No More Keyword Sales, But Search is Leverageable
Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued.
Given the lackluster [...]
Comcast Beefs Up Local Sports Sites
Following in the footsteps of ESPN Local and CBS, Comcast will develop local sports sites on the back of its existing TV properties. Comcast has already launched Comcast SportsNet News England, which it calls “the most comprehensive and dedicated online local sports destination.” The site features local media celebrities and has added 40 new [...]
MSN’s Cyrus Krohn: The New Local Focus
Microsoft ‘s MSN has been a good hodgepodge that gets 100 million users a month. But it hasn’t had a serious redo for ten years. So the question posed to a new team brought in to redo the site was: how do you make the site standout and really help users?
Site leader Scott [...]
AutoTrader’s Chip Perry: Solution for Auto Industry includes Internet
AutoTrader CEO Chip Perry, making a statesman-like appearance on Fox Business News, noted that part of the problem with the beleaguered auto industry is its tremendous marketing inefficiency. The problem begins with the $30 billion it spends to sell 12 million cars – or more than $2,000 per car.
“Dealers are running [...]










