Peter Krasilovsky's

Local Onliner

May 24
2012

ScoutMob Raises $3.5 Million; Partners with First Data

ScoutMob, the two-and-a-half years old, mobile-centric deals company, has landed a new $3.5 Million round to develop its technology base and add more markets. It is currently in 13 cities and has over one million subscribers. The company, which had previously raised $1.2 Million, also announced a partnership with First Data and will work to …continue reading »

Categories: Deals, Mobile

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May 22
2012

Local Display vs. Search: Display Often Wins

Local display doesn’t get as much attention as search for SMBs, but we know that in many situations, it can complement search campaigns, or even produce better results. No one pushes harder on this than PaperG, which has developed a network of local media sites for its automated display solutions, and is now working with …continue reading »

Categories: Research, Verticals

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May 21
2012

2nd Street/Washington Post: Social Media Remains Key Deals Driver

Are Deals still being driven by shares, posts, likes and other social media features in an era of Groupon and Living Social Super Bowl ads? Yes, definitely, according to Second Street Media, which held a Webinar with The Washington Post last week to discuss social media and deals strategies. Referrals, “like-gating” and brand building via …continue reading »

Categories: Deals, Newspapers, Social Media

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May 18
2012

June’s ‘Local’ Events: One Hot Month

The June calendar is definitely filling in. It is the most active month in memory. I’ll be attending five events – three in San Francisco, two in San Diego. As Richard Rogers says: “June is bustin’ out all over.” In San Francisco, we’ll be at StreetFight Summit West on June 5. Get a 20% discount …continue reading »

Categories: Conferences, Misc

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May 18
2012

WIth CEO’s Departure, Yahoo Ends its Fast Shift to New Commerce

That was quick. Yahoo’s radical shift to a new Commerce/ Marketplaces strategy – announced in mid April — has abruptly ended with the resignation of CEO and former PayPal head Scott Thompson, and SVP Sam Shrauger, his PayPal colleague who had been brought in last month to implement the plan. As advocates of pursuing “non-advertising” …continue reading »

Categories: Yahoo

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May 14
2012

Bookshelf: Constant Contact CEO Gail Goodman’s ‘Engagement Marketing’

Explaining the basics of local and social marketing to clients and prospects is a tough task for companies, who might come off as patronizing. Why not give them a book? A couple of years ago, Yodle CEO Court Cunningham wrote Local Online Advertising for Dummies, which did a great job explaining local advertiser options. Now, …continue reading »

Categories: Social Media

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May 12
2012

Groupon Rewards Rolls Out Nationally

Groupon Rewards — “the easiest rewards program in the world” — rolled out nationally this week after tests in 36 markets that began in October. The product is Groupon’s answer to the emerging “transaction marketing” space that many believe will be the natural successor to the daily deals business. BIA/Kelsey Marketplaces has counted more than …continue reading »

Categories: Deals, Shopping/Transactions

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