Peter Krasilovsky's

Local Onliner

Apr 17
2012

MasterCard Jumps into Deals Space

American Express is all over the deals and promotions space, with its Link Like Love campaign on Facebook; Twitter offers; and Geo-based deals on FourSquare. Its Serve product also has been providing deals for AOL’s Patch.com. Until now, there has been little response from the bank-originated credit card companies: MasterCard or Visa. Today, MasterCard announced …continue reading »

Categories: Deals, Shopping/Transactions

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Apr 12
2012

Swipely: Loyalty Program Links Purchase Behavior to Promotions

One of the big bets in 2012 is that merchants will transition from one-time deals to loyalty efforts that keep bringing customers back. Swipely is one of the more ambitious efforts in a loosely defined space that also includes players such as Cartera Commerce, Edo Interactive, LevelUp, CardSpring and Kostizi. Swipely’s ambition is to provide …continue reading »

Categories: Deals, Money, Shopping/Transactions

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Apr 9
2012

Applying Big Data to Home and Trade (and other Verticals?)

Home and Trade lead sites often take a simple, category-by-category directory approach, but visual contractor rankings might make more sense, argues Jiyan Wei, Co-founder of BuildZoom. Wei says that his team canvassed Home and Trade sites such as Angie’s List, ServiceMagic, RedBeacon, Thumbtack and others and noted that many don’t do much more than provide …continue reading »

Categories: Verticals

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Apr 2
2012

Top 10 Takeaways from ILM East 2012 (and Thank You!)

ILM East 2012 took place last week in Boston, and is now one for the history books. It was definitely a fun show that really showcased the fast moving local innovations that BIA/Kelsey focuses on. There are many learnings we can focus on as takeaways, but in the interest of good reading, how about a …continue reading »

Categories: Conferences, Deals, Sales Channels, Shopping/Transactions, Technology

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Mar 29
2012

ILM East: Ted Leonsis – Local’s All About Scale, ‘New Currencies’

Ted Leonsis, Groupon Vice Chair, American Express Board Member and Internet Pioneer , emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out that for larger companies, most growth will come from outside the U.S. The way …continue reading »

Categories: Conferences, Deals, Mobile, Money, Shopping/Transactions, Social Media, Verticals

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Mar 27
2012

ILM East: Google Offers Says It is ‘More than Just Deals’

During the first ever public presentation of Google Offers at ILM East today, Google Offers head Nitin Mangtani noted that Google Offers is now live in 40 cities, but he emphasized that Google’s after more more than just deals. The local commerce space is much broader and richer than deals, although deals are very exciting, …continue reading »

Categories: Conferences, Deals, Google

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Mar 27
2012

ILM East: NYT’s Michael Zimbalist on The Importance of Linked Data

The New York Times and other news organizations have been hampered by the short cuts of HTML and hyperlinks, but are now reclassifying to provide more structured, fluid data in a major development with massive implications, notes New York Times VP of Research Operations Michael Zimbalist, who keynoted Day 2 at ILM East. The benefits …continue reading »

Categories: Journalism, Newspapers, Technology

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