Microsoft Local Group’s Erik Jorgensen thinks “the majority” of local access will be from mobile devices in five years. My gut tells me that mobile access may not dominate quite so quickly.
But whatever the timetable, it suggests a sea change in local advertising models. It also suggests a stronger role for telecom players in serving mobile and IP-based content: whether they are traditional carriers, or just as likely, portals providing VoIP, PSTN and instant messaging services over mobile.
The impact on local usage and advertising will be a big one. And the seeds are being laid. As Issac Kato of General Catalyst Partners noted at the Kelsey ILM conference in early December: “Wireless is inherently local….when you do mobile search, pay-per-call becomes trivial.”