YellowPages.com, which was purchased by BellSouth and SBC SmartPages for $98 million last winter, has been largely silent on what to expect when it finally unveils its “supersite” this fall. Some, but not many, hints as to its activities were provided by CEO Charles Stubbs during his keynote address at The Kelsey Group’s Directory Driven Commerce show in Denver.
Most of the keynote was a cautious rundown of its business plan. Stubbs, who had previously headed BellSouth Intelliventures, noted that YellowPages.com remains relatively low on the totem pole “as print has an incredible value story. Electronic is complementary.”