AdRoll Stakes out AdSense-Like Role for SMB ECommerce

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by companies […]

B2SMB Summit: Program and Speaker Lineup Announced

Tomorrow, we are officially taking the wraps off the program and initial speaker lineup for our B2SMB Summit, which is taking place Oct. 3-4 at two locations in Chicago’s Loop: 1871 and Revel Fulton Market. We started working on the event early this spring. Dave Walker, chairman at bizHive and a longtime marketing leader, had […]

GoDaddy CPO: The 6 Themes Guiding GoDaddy’s SMB Services

GoDaddy Chief Product Officer Steven Aldrich has learned a lot about marketing to SMBs in his tenure at the 20-year-old company, which has greatly expanded its offerings from Domain registration to a wide range of SMB needs, including websites, email, marketing, online commerce and bookkeeping.  At the end of 2016, Domain registration represented just half […]

Lorem: The Case for ‘Always On’ Website Maintenance and Service

SMBs get very little follow through on key services or tools that they buy. Take Websites, for instance. While websites might “sort of work” for years and years, many SMBs would ideally upgrade their Websites to maximize SEO, optimize for mobile, provide E-commerce capabilities, upgrade logos and artwork, add reporting capabilities, integrate with other services […]

LSA’s ‘Tech Adoption Index’: New Insights into SMB Cloud Based Services

B2SMB data has historically focused on ad dollars: their volume, segmentation and shift. As B2SMB moves more broadly towards marketing, services and tools, additional, dynamic types of data insights are required. That’s where The Tech Adoption Index is going. TAI is a new research product from The Local Services Association. During an LSA Webinar last […]