Microsoft continues to push ahead with its card linked offer program, which has been in Beta in Washington, Arizona and Massachusetts since May. But since we last wrote about it in April, the program has been rebranded from Bing Offers to Microsoft Earn. The program is now more oriented towards promotional redemptions at The Microsoft Store. Registrants can earn points at participating merchants towards Microsoft products.
Participants in Microsoft Earn include hundreds of local restaurants, as well as national brands with local outlets. THey include 7-Eleven, Starbucks, Papa John, Whole Foods, Shell and Pet Smart. 1-800-Flowers is also participating.
Speaking at Cardlinx’s “Data Driven Commerce” meeting in Bellevue, WA, GM of Holistic Monetization Erik Jorgensen says “merchant acceptance is shifting from skeptical to believers.” CLO represents “a great signal for measuring the impact of the digital world to the real world.” It provides “friction free, almost magical consumer experiences.”
Early results have been promising with “member acquisitions easier and engagement great than anticipated,” said Jorgensen. “Meanwhile, customer confusion and support (issues) have been less than anticipated.”
Microsoft Director of Payments Will White said that CLO is an anchor product for a new generation of commerce built around wallets and authentication (“vitally important”), ease of use and personalization. CLOs “align time, location, context and commerce,” he said. The idea is to use signals to offer the right things at the right time.