LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

Book Review: Isaac Sacolick’s ‘Driving Digital’

In an era that is increasingly dependent on analytics and evaluation tools such as Big Data, Enterprise Resource Planning, Customer Relationship Management and Business Intelligence, the almighty CMO has had to increasingly share his or her glory (and budget) with CIOs and other tech leaders. The power roles played by tech leaders will only be […]

Review: Brad Stone’s Lively ‘The Upstarts’ Chronicles Uber, Airbnb and the Sharing Economy

Uber and Airbnb have radically impacted taxis/car rental, hotels and vacation rentals. If they have their way, they’ll soon be disrupting a whole new set of adjacent local industries, including food delivery, local tours and “experiences.” Business Week’s Brad Stone, author of “The Everything Store: Jeff Bezos and The Age of Amazon,” and one of […]

Bookshelf: ‘Digital Vortex’ is a Digital Playbook for Incumbents

Most business literature celebrates disrupters, but what should “incumbent” companies do to stay ahead of new competitors? How can they leverage digital capabilities and trends to steer themselves into the next generation? These are the questions addressed by a Cisco Initiatives/IMD team in a new book, “Digital Vortex: How Today’s Market Leaders Can Beat Disruptive […]