Review: Scott Brinker’s Hacking Marketing — MarTec’s Growing Impact on Local, SMB and Niche Marketing

MarTech — the integration of software and marketing — is a wild card in the new generation of marketing. The new era of Martech takes into account not only ads and promotion, but content and experience, social and relationships, commerce and sales, data and management. The question for us is how it all ultimately applies […]

Local Onliner Bookshelf: ‘Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future’

We’ve all seen that the true tech visionaries defy conventional wisdom to define and create new markets. If Steve Jobs is the Michael Jordan of tech visionaries, than perhaps Elon Musk is the Steph Curry. Musk has caught everyone’s attention, focusing on the big things that change people’s lives (payments, transport and power). At this […]

Review: Planet Retail’s Report on The Future of Shopping

We lose track of the incremental changes in our culture that digital has wrought. But shopping has really changed. The core components of shopping — Search and discovery, promotions, prices, inventory, instore browsing, checkout, pickup and delivery, store locations and maps –have each shifted with the rise of Internet access, Wifi, big data and cloud-based […]

The 2014 LMA Innovation Mission: What Tech Leaders Can Teach Traditional Media

When a traditional media executive visits Google, Facebook and other tech leaders, there is always a lot of oohing and ahhing and a bit of envy. You can’t help but notice the great perks, such as free dry cleaning and gourmet food. Add to that their relative transparency; open seating that bust out the cubicles; […]

Local Onliner Bookshelf: Christopher Schroeder’s ‘Startup Rising ‘

Let’s just concede that Silicon Valley is the biggest hub for Web activity, and that it has some real advantages over other locales in terms of engineering and programming talent, fundraising and industry attention. But Silicon Valley’s tech-centric view –which is less oriented towards media and content smarts and culture– doesn’t always hit the bull’s […]

Local Onliner Bookshelf: The LMA’s ‘Innovation Mission 2013’

Sometimes there is no substitute for dropping in on industry leaders to exchange ideas and specifically, to find out how their efforts relate to yours. That’s what our friends at The Local Media Association have been doing the last few years with their “Innovation Mission,” a tour of top companies and industry leaders that really […]