Local Onliner Bookshelf: The Executive B2B Executive Playbook

Business to Consumer (B2C) companies have tried to invade the Business to Business (B2B) space in multiple instances; almost always with disasterous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But they don’t work. What are the secrets of B2B? […]

Review: ‘The Story So Far — What We Know About the Business of Digital Journalism’

Whenever one writes about the future of newspapers and other news organizations, a voice in the back of your head says: “they’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma confronting the news industry as it once again revisits possible solutions. Thankfully, no one is giving up. […]

Local Onliner Bookshelf: ‘The Information,’ by James Gleick

“The Information – a history, a theory, a flood,” the new master-work from science writer James Gleick, examines the origins of communications and its impact and integration into fields as diverse as physics, electrical engineering, mathematics and even biology. It’s a fascinating trip that takes the reader from the superior speed and clarity of Talking […]