Peter Krasilovsky's

Local Onliner

Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Jul 25
2011

Mobile Seen as ‘Better Platform’ for Used Goods

When you get beyond the limited form factor of mobile, it really turns out to be a better platform for creating, managing and bidding on used goods, says Dan Zheng, a co-founder of EggDropApp, a new mobile-based auction service. Mobile is fast, geo-location oriented, fun and can be programmed for automatic notifications when items are …continue reading »

Categories: Classifieds, Sales Channels, Shopping/Transactions

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Dec 29
2010

New Era for Local Shopping Portals; Travidia Launches ‘FindnSave’

Shopping portals have moved beyond “federated search,” and now combine the best of daily deals, coupons, weekly ads and other promotional information in ways that are more efficient — and drive more shopping. At the national level, Gannett’s ShopLocal.com has been moving in this direction for some time. At the local level, we’ve recently seen …continue reading »

Categories: Classifieds, Newspapers, Sales Channels, Shopping/Transactions, Social Media, Verticals

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Dec 20
2010

eBay Firms Up Local Strategies

In case you haven’t noticed, eBay has been ramping up a local strategy in the past few months via the integration of all its vertical properties with its home site, the $75 million purchase of Milo.com, and today, a $200 million acquisition of Brands4Friends, a fashion-oriented, German ecommerce site with 3.5 million members and 200 …continue reading »

Categories: Classifieds, Deals, Shopping/Transactions

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Nov 17
2010

Oodle Buys Grouply: Moving The Social Graph Beyond (Just) Friends

Group software seems obsolescent in the social revolution. Or is it? A few weeks ago, John Battelle’s Federated Media acquired Big Tent, the women’s group enabler with 1.3 million users. It apparently plans to target women with very specific advertising. Oodle, the mega-classifieds platform, has now followed course, buying Grouply, which is described by TechCrunch …continue reading »

Categories: Classifieds, Social Media

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Oct 27
2010

AutoTrader Buys Kelley Blue Book

AutoTrader is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its own research for consumers to value cars and check out reviews, Kelley Blue Book, is …continue reading »

Categories: Classifieds, Local Search, Verticals

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Jul 14
2010

Redfin’s Glenn Kelman at Inman: 16 Markets by end of 2010

Redfin CEO Glenn Kelman told Inman Real Estate Connect attendees in San Francisco yesterday that his “customer first” brokerage is likely to be in 16 markets by yearend 2010. The site is currently in 12 markets and employs 100 agents. Redfin’s apparent progress is seen by some as evidence that the advantage goes to brokerages …continue reading »

Categories: Classifieds, Conferences, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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