Digital First ‘Complements’ with Tracking, Other Services

What does a newspaper company do when it loses its affiliation with a major vertical brand? That was the question for The San Jose Mercury News and some of the other Digital First Media papers on New Years Day, when the company’s partnership with ended. The Digital First newspapers knew that most car dealers […]

Craigslist Adds More Premium Fees; $5 for Auto Dealer Ads

Craigslist is going to begin charging used car dealers $5 for 30 day placements, beginning December 3. The new fee is the latest stage in the slow evolution of Craigslist to a partially premium site that still offers free services to individuals while charging lower-than-market rates to commercial enterprises. The classifieds leader, which serves 486 […]

Antengo Pushes on Mobile Classifieds: ‘Websites Mean Nothing to Us’

Vertical sites such as AutoTrader,, Zillow and Trulia that provide listings, services and features are seeing a large share of their user base move to mobile. But all-in-one classifieds sites in the mode of Craig’s List, Pennysaver,, newspapers and alt weeklies haven’t moved as fast to mobile. Can a mobile all-in-one approach (i.e. […]

Trulia’s S1: Strong Focus on Monthly Fees, Mobile Monetization

Trulia, which provides real estate Web and mobile leads, display advertising and real estate-oriented social media services, has followed in the footsteps of its rival, Zillow, and issued an S1 in preparation for going public and raising $75 Million. Zillow’s IPO has been highly successful – it went out last July at $20 and is […]

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions […]