Peter Krasilovsky's

Local Onliner

Mar 30
2010

eBay Rebrands Kijiji as eBay Classifieds (in U.S.)

More than a year after it became apparent that it would do so, eBay has finally killed the Kijiji brand in the U.S., and rebranded its efforts as “eBay Classifieds.” The rebranding, which does not impact more established Kijiji-branded sites in several international markets, is accompanied by a cleaner interface and some new features, including …continue reading »

Categories: Classifieds

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Mar 25
2010

Top Takeaways from Marketplaces 2010

BIA/Kelsey’s Marketplaces 2010 conference has just ended after two-and-a-half days of fantastic presentations from 49 speakers; top-level research from our BIA/Kelsey team; and really great evening events from MojoPages and Acxiom/Moon Valley (we’re talking fire eaters and San Diego Bay cruises). Thanks especially to the 375+ attendees who came from 13 countries to San Diego …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mobile, Money, Sales Channels, Social Media, Verticals

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Feb 6
2010

Yelp Reaches Out to Apartment Managers

Yelp has been a roll, and is now reporting that it gets 29 million unique visitors a month. Given that, the company’s immediate challenge is to move beyond its core base of restaurant and shopping reviews and dive deep for Yellow Pages-arena services reviews, as well as reviews for classified categories, such as autos and …continue reading »

Categories: Classifieds, Social Media, Verticals

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Feb 4
2010

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Shopping/Transactions, Social Media, Technology, Verticals, Video

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Feb 4
2010

Monster Buys HotJobs From Yahoo

Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo’s recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal from home page traffic, etc. As part of the deal, which closes in 3Q 2010, …continue reading »

Categories: Classifieds, Verticals, Yahoo

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Jan 14
2010

NEW: The Hot Lineup for Marketplaces 2010 (March 22-24, San Diego)

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent has poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic. Marketplaces 2010, the conference, …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mobile, Money, Research, Sales Channels, Social Media, Verticals, Yellow Pages

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Dec 23
2009

Insights into eBay’s Classifieds Strategy via eBay vs. Craigslist

eBay is expected to dramatically boost its efforts in classifieds in 2010, so we welcome clues into its historical and current thinking into classifieds via eBay vs. Craigslist. eBay has been seeking redress from Craigslist, which has diluted its 28 percent ownership share to 24 percent in a bid to squeeze out its influence. Craigslist, …continue reading »

Categories: Classifieds, Google, Verticals

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