Airbnb’s Local ‘Experiences’ Expands; Headed to Success?

Airbnb reports that its “Experiences” division, a major growth initiative launched in November 2016, has expanded its footprint from 12-to-60 cities worldwide, and is slated for rapid growth. The Wall Street Journal, however, suggests that Experiences has run into some turbulence, and after spending $100 Million, is being reconfigured. Providing local experiences isn’t new to […]

Final Speakers Announced for B2SMB Summit

Five new speakers have been added to the lineup for The B2SMB Summit Oct. 3-4 in Chicago – next week. The latest additions to the program include: • Carrie Jacobson, VP, Tech Services, Office Depot • Tehsin Daya, Senior Director, Strategic Partnerships, ReachLocal • Peter Steger, Head of Business Development, Kabbage • David Turner, Senior […]

How Amazon Will Use Whole Foods as a Local Retail Anchor and Lifestyle Platform

Whole Foods has been rescued by its $13.7 Billion sale to Amazon, which should not only be able to leverage WF’s 431 stores with upscale shoppers, but amplify it with personalization, promotions, Prime Now delivery, and a broader selection of high margin lifestyle goods (which account for a high percentage of Whole Foods’ profit). Whole […]

ShopTalk17: Retailers as ‘Hyperlocal Shoppable Destinations’

Macy’s, Sears and JC Penney’s are closing dozens of store locations. Others will follow. So the question arises: Can stores use digital tech and e-commerce to save themselves? The value of their real estate, alone, certainly incents them to highlight their stores, instead of just selling online. At ShopTalk17 in Las Vegas last week, executives […]

Can Local Member Clubs Work? New York Magazine Tries Again

Local media companies have long looked to membership shopping and entertainment clubs, akin to Amazon Prime, as a way to reflect a deeper relationship with the local community and boost retention. The New York Times, for instance, once offered its members discounts to Coney Island Cyclone baseball games and New York Public Library events. The […]

Airbnb Lays Out Roadmap for Local ‘Experiences’

Airbnb announced at a large internal conference covered by Skift that it is branching out beyond linking travelers up with cheap rooms and will soon offer hosts and local communities opportunities to partner with it for tours, activities and hyper-local guides. Eventually, it hopes to allow its customers to book car rentals, restaurant reservations and […]