Peter Krasilovsky's

Local Onliner

Nov 26
2012

What’s The ROI for SMB Ad Campaigns? Bizible Tracks It

Sometimes the ability to track the ROI of a local campaign is as important as the campaign itself. That is part of the assumption behind Bizible, a Seattle stat-up which works with SMBs to track lead sources from different media campaigns, and provide reports on their effectiveness. The company announced today that it has raised …continue reading »

Categories: HyperLocal

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Nov 2
2012

Local Mass Transit Sites Benefit From Storm Chaos

Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old site, says its traffic for “non subway” searches was up over 800 percent. Biking, taxi, …continue reading »

Categories: HyperLocal, Mapping, Sales Channels

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Sep 10
2012

Dallas Morning News, Slingshot (and Mike Orren) Team for Local/Social Service

Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today’s social-infused media options. That’s the challenge being addressed by Speakeasy, a new local social service being owned in partnership by Belo’s Dallas Morning News and Slingshot, a Dallas-based interactive agency that will provide …continue reading »

Categories: HyperLocal, Newspapers

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Jul 3
2012

Amazon Gets into Maps and Directories Via UpNext

Amazon has reportedly purchased UpNext, the five year old, 3D mapping and directory service that now provides “clickable building”-oriented maps for over 50 cities, including 23 that are enhanced in depth. The service has experimented with a number of features, including transportation guides, events, happy hour deals etc. While the purchase price hasn’t been reported, …continue reading »

Categories: Deals, HyperLocal, Mapping

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Jun 18
2012

The “New” Learning Annex: Blending Online/Offline Celebrity, Hyperlocal

Before there were Meetups, Great Courses, TakeLessons.com and online dating services, The Learning Annex held sway. Launched 30 years ago in New York City, The Learning Annex provided classes on everything under the sun, and a way to meet people. Major topics have included self improvement, personal growth, entrepreneurship, wealth building, health and spirituality. The …continue reading »

Categories: HyperLocal, Shopping/Transactions, Social Media

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Jun 11
2012

Moocho’s Mobile Offers Aims at College Towns

Mobile local promotion and wallet services that marry offers to linked credit card accounts and track usage are proliferating. A partial roster of players includes Plum Rewards, MyFavEats, RewardLoop, AirPay and PunchCard. They’re all fighting for a share of smart phone users in a given community. Why not just focus on college towns, which have …continue reading »

Categories: Deals, HyperLocal, Shopping/Transactions

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May 31
2012

Google Integrates Zagat into rollout of Google+ Local

Zagat is Google’s great equalizer against Yelp. Google has now demonstrated why it paid $151 Million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of Google+ Local. The newly branded service replaces Google Places. As a result of the integration, …continue reading »

Categories: Google, HyperLocal, Mapping

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