Ex Reach Local CEO Revisits Home Improvement; Groupon is Lead Investor

ReachLocal cofounder Zorik Gordon left the company last year after veering sharply to the left with ClubLocal, a consumer-facing brand that would collect home improvement pricing and reviews, and assign jobs to home improvement pros. Now, Gordon and several ClubLocal alumnis are back with Serviz, a similar service that has launched in southern California after […]

Merchants Helping Neighboring Merchants: Ex Constant Contacter Launches Alignable

One idea we’ve kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn’t the cooking store people refer customers to the gourmet grocery? Or the hardware store people refer customers to plant nursery? At least, they can […]

DataSphere: Opportunity in Mobile Advertising for SMBs

The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options – including the use of social media, mobile targeting and promotional calls to action – provide opportunities for SMBs looking to take advantage of shifts in consumer behavior. Few companies have been as energetic in capturing this shift as much as […]

Local Mass Transit Sites Benefit From Storm Chaos

Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old site, says its traffic for “non subway” searches was up over 800 percent. Biking, taxi, […]

Dallas Morning News, Slingshot (and Mike Orren) Team for Local/Social Service

Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today’s social-infused media options. That’s the challenge being addressed by Speakeasy, a new local social service being owned in partnership by Belo’s Dallas Morning News and Slingshot, a Dallas-based interactive agency that will provide […]