Peter Krasilovsky's

Local Onliner

Dec 19
2011

CBS Goes Deeper with Local Content Via Examiner.com Deal

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether there is revenue sharing involved, but did note that writers will receive a different payment plan than they receive on Examiner.com. Leonard Brody, president of Clarity Digital, which …continue reading »

Categories: HyperLocal, TV/Radio

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Dec 6
2011

ShopBatavia, ShopBirmingham Add Shopping to the Hyperlocal Mix

One of our big complaints against hyperlocal sites is they haven’t really invested in the commercial lifeblood of their community. They’re more like the (almost totally irrelevant) equivalent of a public access cable TV channel. That’s why we like the approach of ShopCity, which lets hyperlocal sites, chambers of commerce, local publishers and local governments …continue reading »

Categories: HyperLocal, Shopping/Transactions

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Oct 13
2011

Datasphere: New Focus on SMB ‘Adjacencies’ like Coupons, Events

We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other hand,,has had a coupons product for some time. But it only recently has really zeroed …continue reading »

Categories: HyperLocal, Sales Channels, TV/Radio

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Sep 15
2011

Local Yokel: Ad Net Places Media with Local Bloggers, Other Local Sites

We’ve liked the idea of an ad network that makes it easy for place bloggers, local news sites and others to combine their audiences for advertisers wanting to target on a hyperlocal basis. The Sacramento Press has been working on this. And Outside.in was developing something along these lines before it was acquired by AOL. …continue reading »

Categories: HyperLocal

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Jun 14
2011

Amex’s Serve and AOL’s Patch.com Partner for Prepaid, Paperless Deals

Ease of transaction, rewards and “exclusives” will be key to the next generation of deals, and the credit card companies are determined to play a major role. MasterCard is working with NextJump for special rewards programs, and has a number of other initiatives in the space (which key execs will discuss at our Deals 3D …continue reading »

Categories: Deals, HyperLocal, Sales Channels, Shopping/Transactions

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Jun 2
2011

NBC’s Sean Monzet: NBC O&O Sites Focus on Verticals, Social and Hyperlocal

NBC’s local websites for its 10 owned-and-operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million unique visitors, according to NBC San Diego Director of Integrated Media Sean Monzet, who was speaking at …continue reading »

Categories: HyperLocal, Misc, TV/Radio, Verticals

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