Peter Krasilovsky's

Local Onliner

Sep 15
2011

Local Yokel: Ad Net Places Media with Local Bloggers, Other Local Sites

We’ve liked the idea of an ad network that makes it easy for place bloggers, local news sites and others to combine their audiences for advertisers wanting to target on a hyperlocal basis. The Sacramento Press has been working on this. And Outside.in was developing something along these lines before it was acquired by AOL. …continue reading »

Categories: HyperLocal

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Jun 14
2011

Amex’s Serve and AOL’s Patch.com Partner for Prepaid, Paperless Deals

Ease of transaction, rewards and “exclusives” will be key to the next generation of deals, and the credit card companies are determined to play a major role. MasterCard is working with NextJump for special rewards programs, and has a number of other initiatives in the space (which key execs will discuss at our Deals 3D …continue reading »

Categories: Deals, HyperLocal, Sales Channels, Shopping/Transactions

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Jun 2
2011

NBC’s Sean Monzet: NBC O&O Sites Focus on Verticals, Social and Hyperlocal

NBC’s local websites for its 10 owned-and-operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million unique visitors, according to NBC San Diego Director of Integrated Media Sean Monzet, who was speaking at …continue reading »

Categories: HyperLocal, Misc, TV/Radio, Verticals

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Jun 2
2011

Patch: 194% Growth in 6 Months; New Mobile, Deals Focus

AOL’s Patch.com, which is now in 813 markets and is meeting internals goals and poised for success, according to President Warren Webster, who addressed San Diego Interactive Day yesterday. Webster says that Patch is now reaching 6.9 million unique visitors, and has seen 194 percent growth in the past six months. The site will continue …continue reading »

Categories: Deals, HyperLocal, Mobile

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May 11
2011

Review: ‘The Story So Far — What We Know About the Business of Digital Journalism’

Whenever one writes about the future of newspapers and other news organizations, a voice in the back of your head says: “they’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma confronting the news industry as it once again revisits possible solutions. Thankfully, no one is giving up. …continue reading »

Categories: HyperLocal, Newspapers, Research

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Apr 26
2011

Pixelfish Buys Backyard, Evolves ‘Searchmercial’ Model into Local Offers

Pixelfish, armed with $3.5 million round of new capital raised since October, is evolving its model from a white label provider of affordable SMB video to a destination site for SMB offers. Today, it announced that it has acquired Steve Espinosa’s Backyard/CitySquares to act as its infrastructure. Pixelfish was founded in 2006 and has recently …continue reading »

Categories: Deals, HyperLocal, Newspapers, Social Media

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Apr 18
2011

Buffalo.com Re-Do Aims Young; Adds ShopBuffalo

When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a local design firm. Launched March 31 as part of a broader redesign, ShopBuffalo provides free …continue reading »

Categories: HyperLocal, Newspapers, Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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