My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’

Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide which “unicorns” to bet on and which to ignore? Speakeasy CEO and social and hyperlocal media pioneer Mike […]

At BIA/Kelsey NEXT: Local’s New Linking Technologies and Intersection’s LinkNYC

We always like to call out the “laboratories” of locals, and efforts to embrace and leverage the latest technologies. At BIA/Kelsey’s NEXT conference Dec. 9-10 in Hollywood, we heard a lot from the laboratories, and their various goals. Interestingly, most were not focused on simply extending media properties, or making them more efficient (except, perhaps, […]

NextDoor’s ‘Neighborhood Favorites’ Gets Closer to a Business Model

Next Door Media is soft launching a “Neighborhood Favorites” feature in a number of markets that should be highly attractive to users, and serve as its first attempt to charge businesses for promotion. The launches are in Alameda and Contra Costa counties in California; Collin County, Texas; and King County, Washington. Greg Sterling initially reported […]

Centro: Boost Demand Side Ads With Full Program, Not Just Programmatic

Chicago-based Centro, which helps provide targeted ad solutions to 13,000 publishers – 4,000 at any given time — says it is refocusing on providing publishers with complete Demand Side solutions that integrate first party data targeting, hyperlocal mobile tools, digital extensions and cross-channel capabilities. Publishers increasingly want to provide greater reach for their advertisers than […]

Ex Reach Local CEO Revisits Home Improvement; Groupon is Lead Investor

ReachLocal cofounder Zorik Gordon left the company last year after veering sharply to the left with ClubLocal, a consumer-facing brand that would collect home improvement pricing and reviews, and assign jobs to home improvement pros. Now, Gordon and several ClubLocal alumnis are back with Serviz, a similar service that has launched in southern California after […]

Merchants Helping Neighboring Merchants: Ex Constant Contacter Launches Alignable

One idea we’ve kicked around for a while is that merchants can generate business tips and customer referrals for neighboring merchants in a strip mall, or down the street. Why shouldn’t the cooking store people refer customers to the gourmet grocery? Or the hardware store people refer customers to plant nursery? At least, they can […]