Category Archives: Conferences

Leading in Local Update: 50 Speakers Are Set (Dec. 3-5, SFO)

The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry’s flagship event.

This year’s event is especially hot — a 2 1/2 day extravaganza taking place Dec. 3-5 in San Francisco. More than 50 speakers have been recruited by the analyst team, and we’ve added some great extra-curricular activities, including a Tech Expo with top companies showing off their wares “Before The Bell” on Day 1; a Women’s Leading in Local networking event on day 2; and an International Roundtable.

Here’s our newest news: BIA/Kelsey Analyst Emeritus Matt Booth (currently CEO, Connectivity) is coming back to moderate one of two Executive Sessions with Google leaders. We’ll kick off with Managing Director of Global Channel Sales Todd Rowe, than go deep in conversations with Head of premier SMB partnerships Christine Merritt; Adwords Express Product Manager Francisco Uribe; Google My Business Senior Product Manager James Croom; and Global Business Leader for Google Shopping Max Frause.

We also have feature presentations set by YP CMO Allison Checchi; Deseret Digital Media CEO Clark Gilbert and President Chris Lee; Yodle CEO Court Cunningham; Pinterest Head of Partnerships Joel Meek; and Salesforce VP Randy Wootton.

We are also set with a great discussion between me and Business Book of the Year Winner Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon. And then there are the feature presentations by First Data SVP Krish Mantripragada; InfoGroup CDO Matt Graves; and Go Daddy SVP Raj Mukherjee. And we’ve also got a great, seven company Superforum dedicated to local’s most important issue: “Make the Phone Ring.”

There’s so much more. Check out the Full agenda. Register here.

New at ILM SFO 2014: Brad Stone, Author, ‘The Everything Store: Jeff Bezos and the Age of Amazon’

Local’s 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment services for SMBs via Amazon Offers, Amazon Web Services and other services.

At Leading in Local: Interactive Local Media, which is Dec. 3-5 at the SFO Hyatt, we’ll talk up and down Amazon and its impact on local with Brad Stone, the author of “The Everything Store: Jeff Bezos and the Age of Amazon.” (We’ll probably get some copies as door prizes for audience members). Stone, who won the Business Book of the Year award for The Everything Store, also serves as Bloomberg Businessweek’s senior writer in San Francisco.

The show itself continues to build and build — it is likely to be one of the biggest yet.

Some of the highlights of the two-and-a-half-day show — out of many — include a keynote from Pinterest VP Joel Meek; two sessions dedicated to Google and its transformation of local; a VC session with Mucker Labs’ Will Hsu and Comcast Venture’s Michael Yang; a keynote from YP CMO Allison Checchi; a keynote from Yodle CEO Court Cunningham as Yodle preps its IPO; and a dual keynote from Deseret Media’s Clark Gilbert and Chris Lee, taking the lessons of disruptive media to heart in their remaking of the media company. Gilbert and Lee recently did a briefing for the BIA/Kelsey analysts – it was, by far, the most enlightening briefing for us this year.

We’ll also be presenting a great deal of cutting-edge BIA/Kelsey research, including findings from our exclusive survey of top loyalty executives, where we have worked to see what is working, what is not and where the momentum lies. Great insights are coming in. The Cardlinx Association has partnered with us on the survey, and Cardlinx head Silvio Tavres will be co-presenting.


Author Brad Stone, Recipient of Business Book of The Year

It’s Out: The Lineup for Leading in Local: ILM 2014 (Dec. 3-5, SFO)

The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year’s ILM – our flagship event — takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road from most of the Silicon Valley leaders and startups. We expect 45+ hand-picked speakers, and more than 500 senior level attendees for the show, which remains local’s premier networking (and dealmaking) event.

Of special interest: The Local Tech Expo on Day 1, where we’ll feature some of the great technology innovations rocking our local world: everything, potentially, from Google Glasses to Connected Cars. Another key session: The Venture Capitalists. Former local leaders Will Hsu (AT&T) and Michael Yang (Yahoo) give the rundown on local venture from their respective perches at Mucker Labs and Comcast Ventures. We’ll also be showcasing plenty of BIA/Kelsey research, including new survey results on online loyalty marketing that we have been conducting with The Cardlinx Association.

Beyond that, our deep analyst team has developed six key themes in building ILM 2104.

1- Rethink and Extend Local Search. As local search begins to mimic natural discovery, we increasingly look at intelligent personal network and natural language capabilities to enhance and enlarge the search platform.

Google goes deep at ILM, highlighting five key categories that represent its commitment to local. Microsoft is going deep, too. Bing’s Kelly Thomas Nojaim and Ken Weyel have similarly chosen ILM to showcase Microsoft’s Cortana intelligent personal network – it should be a fantastic demonstration. We’re equally excited about Weotta founder Grant Wernick, who will highlight the role of natural language search in local discovery. On a related note: YP CMO Allison Checchi will highlight how YP’s approaching local discovery for the next generation of usage.

2- Social’s Growing Reach and Impact on Local. It’s not just Facebook. Social media has now emerged as a search bypass in some cases, and is being integrated into all measures of local business marketing success.

Pinterest VP Joel Meek keynotes Day 2, highlighting the incredible impact of Pins on every conceiveable local activity. Another Day 2 Keynote: Deseret Media CEO Clark Gilbert and President Chris Lee discuss the impact of native advertising and social on media’s future. Those guys have practically created a living laboratory in Utah., Our marketing automation and social leadership session also takes a broader look at social, with Where2GetIt CEO Manish Patel, MomentFeed Chief Innovation Officer Rob Reed and EuroWeb CEO Christoph Preuss. Preuss provides a uniquely German perspective on social media.

3- The Explosive Growth of The Share Economy. It seems that every vertical is going through the process of Uberification – where consumers can “buy” from lists of pros, enhanced by their social reviews.

We have especially strong players in Home Improvement, with The Home Depot’s Anthony Roddio; Thumbtack CEO Marco Zappacosta; and ex ReachLocal head Zorik Gordon talking about his new venture, Serviz. Also Joining us: Urgent.ly CEO Chris Spanos, who will discuss the Uber model for auto repair.

4- Do it With Me? The biggest questions in local still come down to scale in reaching and serving SMBs, and the utility and value of the services. Is the ideal platform Do It for Me. Or DIY? Our strategist Stacey Sedbrook focus on Do it With Me as a hybrid effort.

Yodle CEO Court Cunningham — one of our highest rated speakers – keynotes. McClatchy/TruMeasure GM Charity Huff and Vendasta Technologies CEO Brendan King are similarly set to share their deep insights. Vendasta is set to showcase some deep market analysis at the show.

5- Mobile, Mobile (Video). The emergence of Mobile as a true advertising and media channel has had wide ranging implications for local. One area we’ll focus on: the use of mobile for local video. This area is busting loose.

Datasphere SVP Gary Cowan will detail the company’s advanced mobile video program, while StudioNow President Dan Corts and Media Distribution Solutions COO Brian Russell provide insights into scaling video with style.

6- Go Deep with Analytics and CRM. Local businesses need to see the ROI. And with the rising impact of social, they especially need better guidance in their campaign planning.

Salesforce VP Randy Wootton — a longtime BIA/Kelsey favorite from his Microsoft days –lays out how CRM plays in our space on Day 3. Also on Day 3: First Data SVP Krish Mantripragada shows how “you are what you buy” via the Insightics analytics platform. And our Call Management and Analytics Superforum provides real insight into what can be done. Marchex’s Brooks McMahon, IfByPhone’s Irv Shapiro and CallRail’s Mark Sullivan are set.

Sound good? You may easily register here.

YPG’s Julien Billot at BIA/Kelsey New Orleans: Digital is Key to Revival

In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital Marketing in New Orleans Sept. 22.

Billot noted that YPG has been leaking revenues, with revenues now 3X lower than in 2008. Growth will not come from existing customers, but must come from new customers. “Ninety percent of its customers still have print products. Meanwhile, “50 percent of non-advertisers do not believe YP is a credible digital brand nor feel that their customers use YP platforms,” said Billot.

To turn things around, Billot is plotting three phases of “resetting,” which he says is different from “transformation.” Between now and 2018, there will be a “return to growth” focused on stand alone digital. The final phase will be dedicated to accelerating growth, with a sustainable digital business — one that is focused as much on media as on sales.

“We are much more in the media business today,” he noted. Much of the resetting will be oriented towards new branding to change the way that people think about YP, he added, noting that he will budget Can $25 Million for the next four years to achieve this goal.

Acxiom ‘s Scott Howe, BIA/Kelsey New Orleans: ‘Almost Any Data Can Be Helpful’ for SMBs

“Not all data is created equal, but almost anything can be helpful,” said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey’s Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection speed, day part, geotarget, behavioral — or ideally, a multi-variable segment. If they can mix and match with a multi-variable, SMBs can see a lift approaching 6950 percent from unenhanced efforts.

“For so long, only thing SMBs could do to monetize was search, direct mail… things that allowed them to go a little granular… but they could not do what big guys did. Now they can,” said Howe. “But multichannel marketing works and should be a priority in your efforts. The best marketers know they need to do everything.”

Howe noted that SMBs are “nervous about this stuff” and often withdraw. But for digital resellers, it should be all about “test and learn, test and learn.”

Marketers can’t do anything, however, unless they get consumers to give permissions. Howe is confident that such permissions will be forthcoming. “Consumers want to have a voice,” said Howe.

40th Speaker Added for SMB Digital Marketing, Sept. 22-24, New Orleans

The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever.

We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New Orleans.

In addition to SMB leaders who have previously announced (i.e. from Google, Facebook, Sprint, YP, Yelp, ReachLocal, Acxiom, Groupon, NOLA Media Group, Mercury Payments and more), we have now confirmed a great set of additional SMB leaders — each driving the local SMB space in new ways. These include:

Mike Deluca, SVP, Hearst; CEO, Local Edge
Del Humenik, COO, Dex Media
Stu Wall, CEO, SignPost
Jon Wuebben, CEO, Content News
Amanda MacNaughton, CMO, PromoJam (Orange Soda)
Mike Lazarro, Head of Planning , Perka/First Data
Nancy Lane, President, Local Media Association
Tom Kenney, President, Verve Mobile

Each of the speakers has been hand-picked by the BIA/Kelsey analyst team. Check out the full agenda here.

Will we see you in New Orleans? You may register here.

Coming to New Orleans? More Top Speakers Announced for SMB Digital Marketing, Sept. 22-24

We keep adding and adding to the lineup for our SMB Digital Marketing event, which takes place Sept. 22-24 in Rockin’ New Orleans (yes, we are trying to top last year’s super event in Austin). We’re boasting 32 industry leaders for the event now, and expect to end at 40+. Among our new adds are:

• Julien Billot, CEO, YPG
• James Croom, General Manager, Google My Business, Google
• Peter Curzon, Business Development, Yelp
• Tim Williamson, CEO, The Idea Village
• Neal Polachek, Board Advisor, Buzzboard
• Matt Graves, CDO, Infogroup
• Faith Murphy, Director, Channel Management,Yahoo

These leaders add to an already steller lineup featuring Acxiom CEO Scott Howe; ReachLocal CEO Sharon Rowlands; Groupon’s VP of Local Dan Roarty; Facebook’s Joseph Devoy; Sprint’s SMB GM Karen Noel; Booker CEO Josh McCarter; and Kevin Ryan, author, Taking Down Goliath.

Let’s highlight a few more of our sessions:

• A powerhouse newspaper SMB panel featuring NOLA Media Group Publisher Ricky Matthews; The Houston Chronicle’s CRO Warren Kay; and Morris Communications’ Steve Gray
• A great local search session with Search Influence CEO Will Scott and Matchcraft SVP Brad Petersen
• A deep look at SMB loyalty programs with Perka cofounder Rob Bethge and Mercury Payments SVP Randy Clark.

Check out the full agenda here. Each of the speakers has been hand-picked by the BIA/Kelsey analyst team. Will we see you in New Orleans? You may register here.