LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

@LSA Cloud Summit: Cisco’s Insights into the SMB Channel

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as Wi-Fi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router services, which can […]

@LSA Cloud Summit: Transitioning SMBs From Media to SaaS Solutions

At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, 100 attendees discussed their transition from adv-oriented sales to the new breed of SaaS-based solutions (or “Cloud Applications.”). Key topics: the size of the SaaS market for SMBs, segmentation, sales approaches and tech offerings. The Summit represented something of […]

@Seattle Interactive: On Demand Autos, Local Lifestyles, and BMW’s Reinvention

Transportation is a pillar of the local economy, along with shopping, housing, schools and entertainment/culture. All of them link with one another at some point. Next generation transportation concepts, like ride sharing, on-demand rides, autonomous driving and the Connected Car will all have have a significant bearing on local living and commerce. At The Seattle […]

GoDaddy’s Steven Aldrich — 6 Themes Guiding SMB Services

GoDaddy Chief Product Officer Steven Aldrich has learned a lot about marketing to SMBs in his tenure at the 20-year-old company, which has greatly expanded its offerings from Domain registration to a wide range of SMB needs, including websites, email, marketing, online commerce and bookkeeping.  At the end of 2016, Domain registration represented just half […]