Peter Krasilovsky's

Local Onliner

Apr 27
2013

Payments 2013: Opportunities in The Next Wave of Payment Technologies

Will tech companies like Google, Apple, eBay/PayPal, Amazon, Microsoft, Square and Intuit move in on the role traditionally played by banks? It is a distinct possibility in the not-too-distant future, as digitalized transactions, mobile payments and offers, and digital wallets usher in a debit-oriented environment that loosens traditional ties to credit cards and bank branch …continue reading »

Categories: Big Data, Conferences, Deals

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Apr 17
2013

LSA 2013: Mobile Promotions Show True Value

Ads aren’t just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on a panel at The Local Search Association conference April 16 in Las Vegas. “There are …continue reading »

Categories: Conferences, Deals, Mobile, Yellow Pages

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Apr 17
2013

LSA 2013: Facebook’s Dan Levy on Importance of Local

“Local search is really important for Facebook,” with a major boom in local business adoption, and the synonymous nature of mobile usage and local search, notes Facebook’s Dan Levy, who spoke April 16 at The Local Search Association conference in Las Vegas. Levy says there are 15 million SMBs on Facebook now, and 680 million …continue reading »

Categories: Conferences, Deals, Social Media

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Apr 17
2013

LSA 2013: CityGrid’s Finger Bets on Vertical Revival

Seven years ago, in 2006, we began evangelizing a vision of local media driven by vertical specialties. These would drive high value leads with better, more relevant searches. In this light, Google was seen as a “perpetual vertical machine,” driving every query higher and higher up the food chain. The vertical revolution never happened — …continue reading »

Categories: Conferences, Verticals

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Mar 26
2013

The Feedback from Boston: Reflections on ‘Leading in Local — The National Impact’

BIA/Kelsey’s Leading in Local 2013 conference March 18-20 in Boston broke so much new ground it’s hard to build a report card on what happened among the 50+ speakers and hundreds of participants. But ithe “local industry” has clearly moved from the idea of a single breakout player (i.e. Groupon) to a broader picture, where …continue reading »

Categories: Conferences, National Local

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Mar 26
2013

LIL 2013: Give SMBs a Choice With Mix of Promotions, Not Just Deals

Deals are still going strong but are never going to be the principal promotional channel for the vast majority of businesses, noted Deal Current President Patrick Dillon, who was speaking March 20 at BIA/Kelsey’s Leading in Local conference in Boston. Dillon said that in San Diego, for instance, there 23,600 businesses that advertise, but just …continue reading »

Categories: Conferences, Coupons/Promotions, Deals

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Mar 26
2013

LIL 2013: Social Drives New Breed of Service Leads

The old model of pay per leads that had driven the success of ServiceMagic and other home and trade oriented service companies is shifting as social media makes its impact. Speaking at Leading in Local 2013 in Boston March 19, Home Advisor CEO Chris Terrill discussed how the company, formerly ServiceMagic, has taken social media …continue reading »

Categories: Conferences, Social Media

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