New Event: ‘The B2SMB Summit’ Focuses on Scaling SMB Sales Solutions

For all those that say that selling and engaging SMBs is critical but has to “scale”…here’s an exciting and unique new event on Business-to-SMB sales solutions. Powered by our friends at BizHive and sponsored by Business.com, The B2SMB Summit (Business to SMB) takes place Oct. 3-4 in Chicago at 1871 Accelerator (Precon) and Revel Fulton. […]

MarTech Conference: ‘Beyond Advertising’ Social and Commerce Role Grows

MarTech –Marketing Technology — takes all the social and commerce developments we’ve sometimes called “Web 3.0,” and put them under one roof. It takes into account not only ads, click-throughs and promotion — AdTech — but content and experience, social and relationships, commerce and sales, data and management. What does it change? Potentially everything. During […]

ShopTalk17: Retailers as ‘Hyperlocal Shoppable Destinations’

Macy’s, Sears and JC Penney’s are closing dozens of store locations. Others will follow. So the question arises: Can stores use digital tech and e-commerce to save themselves? The value of their real estate, alone, certainly incents them to highlight their stores, instead of just selling online. At ShopTalk17 in Las Vegas last week, executives […]

ShopTalk17: Amazon PrimeNow and The Customer Push for Speed

While some players have dropped out, fast and cheap deliveries are still seen by retailers as a competitive boost — and a key to impulse purchases. Amazon, Google, Uber, Postmates, Instacart and Best Buy are among those players investing heavily in their delivery capabilities. Each has been especially challenged by expectations set by Amazon’s Prime […]

ShopTalk 17: Retail Brands Focus on Amazon ‘Work Arounds’

For many brands and retailers, working around Amazon is the new reality – even as they participate in Amazon’s marketplace, and/or use Amazon Web Services, fulfilment and payments. Amazon “work arounds” were one of the main focus points for the 5,600 attendees at ShopTalk17 this week in Las Vegas. Those taking the stage were clearly […]

Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]