ShopTalk17: Amazon PrimeNow and The Customer Push for Speed

While some players have dropped out, fast and cheap deliveries are still seen by retailers as a competitive boost — and a key to impulse purchases. Amazon, Google, Uber, Postmates, Instacart and Best Buy are among those players investing heavily in their delivery capabilities. Each has been especially challenged by expectations set by Amazon’s Prime […]

ShopTalk 17: Retail Brands Focus on Amazon ‘Work Arounds’

For many brands and retailers, working around Amazon is the new reality – even as they participate in Amazon’s marketplace, and/or use Amazon Web Services, fulfilment and payments. Amazon “work arounds” were one of the main focus points for the 5,600 attendees at ShopTalk17 this week in Las Vegas. Those taking the stage were clearly […]

Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]

Borrell LOAC17: Traditional Media Leaders Lay Out Digital Blue Prints

One doesn’t typically pick the large media conglomerates to lead the way in today’s search-and- find digital environment. But some of them have money, and have quietly assembled digital properties and toolsets that are evolving into a digital mindset. At Borrell’s Local Online Advertising Conference in New York this week, leaders from CBS, McClatchy, Nexstar […]

YP.com CEO Jared Rowe at LSA 17: We Will ‘Go Deep,’ Leverage Scale

Despite losing their dominance in SMB marketing, and stuck with a traditional paper book product that is mostly appealing to tradition-based advertisers,  yellow pages leaders shoulder on, post bankruptcies, as high volume sales machines. The  key to their future success is to develop and leverage state of the art digital platforms that can tailor solutions […]

6 ‘Local’ Truisms (+ Previews of Borrell LOAC, LSA Shows)

We’ve probably looked at local from every side: social, brands/location, data/analytics, mobile, search, marketplaces and community. Through it all, some truisms have developed about local: 1. Facebook should be part of every solution. And Google generally is. 2. Vertical beats horizontal for better search and content 3. Location-specific search drives the most transactions, especially for […]