Local Onliner

The power of localized national marketing was explored in multiple ways during an all star session today at Leading in Local: The National Impact, a conference taking place in Boston March 18-20. Speakers included Yodle CEO Court Cunningham, LivingSocial SVP Mitch Spolan, Cars.com VP Mike Page and Mobile Marketing Association CEO Greg Stuart. The session …continue reading »

Brian Halligan, CEO, HubSpot At BIA/Kelsey, we always stress that innovation comes as much from understanding consumers as developing new product features. This is especially the case in Interactive Local Media, where many of the greatest successes – AutoTrader, Cars.com, Yelp, Craig’s List, Angie’s List, Groupon and Living Social – are owed to their consumer-centric, …continue reading »

Google SVP of Advertising Susan Wojcicki told the IAB Annual Leadership Meeting today in Phoenix that “we are a B2B business but we need to move as fast as consumers do.” Choice, control, charm, connectedness and calibration are the 5 Cs of the next generation of advertising, said Wojciki. Users will participate if we provide …continue reading »

Ad industry heavyweights at the IAB Leadership Meeting in Phoenix this week wrestled with the meaning of Big Data on advertising. The industry’s fascination with Big Data was certainly fully on display. “Big Data is the new black,” joked IAB CEO Randall Rothenberg. But Rothenberg cautioned against the misapplication of Big Data, which could result …continue reading »

The shift to online and mobile is having very specific impacts on the physical world for the first time, and represents “the lowest competitive bar and the highest opportunity” in the 20 years since the Web became commercialized, according to AOL CEO Tim Armstrong, who spoke today at The IAB Annual Leadership Meeting in Phoenix. …continue reading »

BIA/Kelsey’s Leading in Local: The National Impact event March 18-20 in Boston has gotten closer to a “final” lineup, with several great new adds to an already powerful, lineup consisting of 45, hand-picked speakers. One of our big new “gets” is a Day 1 Keynote from Foursquare CRO Steven Rosenblatt. Foursquare has become one of …continue reading »