Borrell LOAC17: Traditional Media Leaders Lay Out Digital Blue Prints

One doesn’t typically pick the large media conglomerates to lead the way in today’s search-and- find digital environment. But some of them have money, and have quietly assembled digital properties and toolsets that are evolving into a digital mindset. At Borrell’s Local Online Advertising Conference in New York this week, leaders from CBS, McClatchy, Nexstar […]

YP.com CEO Jared Rowe at LSA 17: We Will ‘Go Deep,’ Leverage Scale

Despite losing their dominance in SMB marketing, and stuck with a traditional paper book product that is mostly appealing to tradition-based advertisers,  yellow pages leaders shoulder on, post bankruptcies, as high volume sales machines. The  key to their future success is to develop and leverage state of the art digital platforms that can tailor solutions […]

6 ‘Local’ Truisms (+ Previews of Borrell LOAC, LSA Shows)

We’ve probably looked at local from every side: social, brands/location, data/analytics, mobile, search, marketplaces and community. Through it all, some truisms have developed about local: 1. Facebook should be part of every solution. And Google generally is. 2. Vertical beats horizontal for better search and content 3. Location-specific search drives the most transactions, especially for […]

ShopTalk Preview: The New Competitive Environment in Retail

Are there good ways for retailers to beat Amazon? After all, Amazon has a good head-start with warehouses in every major city promising fast delivery; competitive pricing; showrooming price comparison tools; rich marketing analytics for brands and retailers; the biggest archives of reviews; and advanced payment and ordering technologies. ShopTalk’s Chief Global Content Officer Zia […]

Borrell LOACWest: Mobile’s Rise Pushes ‘Digital’ Over the Top

Nothing like a local research firm’s conference to get a sense of where we are with the local digital revolution. Speaking at LOAC West this week in San Francisco, Borrell Associates co-founder Gordon Borrell says that the lines of revenue between traditional and digital “are crossing right now. It will be obvious next year.” This […]

Borrell LOACWest: NextDoor is Seen as ‘Hyperlocal Angie’s List’

NextDoor, the well-funded neighborhood discussion platform, is eying deeper relationships with local merchants and service providers (and monetization). VP of Business Development Craig Donato provided details and insights about the network this week at Borrell’s Local Online Advertising Conference West in San Francisco. Donato noted that NextDoor is up to almost 116,000 neighborhoods of 500-750 […]