Peter Krasilovsky's

Local Onliner

Dec 14
2011

ILM West: ILM West: Google’s Chatterjee on How Mobile Search Complements the Desktop

Google has experienced five times growth in mobile search during the past two years, according to Google Mobile’s Surojit Chatterjee, who was keynoting our SoLoMo Morning at ILM West in San Francisco. Mobile usage generally complements the desktop, with huge spikes on the weekend and in the evening and at lunch, says Chatterjee. “When people …continue reading »

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Dec 13
2011

ILM West: Next Directions in Deals Space

It’s obvious that the deals business is going to quickly move to a broader set of offerings. But how? That was the question posed today at ILM West in San Francisco. Belo Interactive GM Joe Weir noted that deals remains a great space to be in. Demographics of Belo’s deals are dominated by college educated …continue reading »

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Dec 13
2011

ILM West: Valpak, Entertainment.com Seek to Absorb, Leverage Deals

The emergence of deals has reinvigorated local merchant promotions, but traditional promotions leaders think they can absorb some of the best parts of deals as part of their “offer cloud” while strengthening their existing direct marketing businesses, according to panelists speaking at ILM West in San Francisco. Entertainment.com CEO Dean DeBiase said that the traditional …continue reading »

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Dec 1
2011

Case and Leonsis Providing $450 Million for DC Tech Startups

Source: Washington Post. Case, Leonsis and partner Donn Davis Universities stimulate major business zones in various cities. So do airports. Hence the Dulles tech corridor in DC. So do the success of major companies. People leave with their stock options and develop their own companies. Witness Wang in Boston; Microsoft in Seattle; AOL in DC; …continue reading »

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Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

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Nov 14
2011

David Carr’s Must-Read NYT Profile on ILM West Keynoter John Paton

For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have been written off before their time. Newspapers, of course, remain the single largest source of …continue reading »

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Nov 3
2011

ILM West Update: We’ve Added Great Speakers, Great Sessions

We’ve been having a lot of fun putting together the ILM West conference December 12-14 in San Francisco. As noted in our Webinar yesterday (

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