BIA ’08 Exec Forum: ‘Use Radio to Drive Users to the Web’

Radio stations selling Internet packages to advertisers such as car and furniture dealers should focus on “high engagement” inventory, and generally work to engage their users like online air talent did during radio’s golden era, according to Emmis Interactive’s Deborah Esayian. Emmis Interactive is the online arm of Emmis Communications, the ninth largest radio broadcast […]

OK, Here’s The Lineup for SEATTLE, April 30-May 2

It’s been a lot of fun putting this together – a “who’s who” lineup for Kelsey’s Drilling Down on Local: Marketplaces, which takes places April 30-May 2 in Seattle (my favorite city). This show, entirely inspired by Kelsey’s Marketplaces research program, which I run, takes a fresh stab at everything, with a major focus on […]

‘Local’ Surprisingly Prominent at Health 2.0

The smart “post Web” money is looking at healthcare (and green solutions), right? But while the subject may no longer be search engines or ecommerce, it’s still about Web and mobile applications. And local is still the last frontier to conquer. At least, based on Health 2.0: User -Generated Healthcare, a conference that took place […]

Closing The Book on ILM:07

(Pic by Simon Heseltine) It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world; 72 stimulating speakers; a full load of sponsors; and an excellent partnership with SES. Our next conference, April 30-May 2 at […]

ILM: 07 – RHDi’s Jake Winebaum Sees Verticalization, Simplified Sales

A major benefit associated with RH Donnelley’s $345 million purchase of Business.com in July was getting Business.com founder Jake Winebaum. RHD needed an Internet change agent, and Winebaum clearly fit the bill after having played that role at Disney and other firms. At ILM:07 in LA last week, Winebaum gave his first major speech since […]