Hearst’s Rob Barrett on The Strategic Use of Big Data

The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow. At Borrell’s Local Online Advertising Conference 2017 in New York this week, McClatchy SVP of Innovation Chris Hendricks said that the use of data allowed the company to squeeze more […]

After Lull, New Investment Dollars for Loyalty

In the card-linking space, some industry leaders are shying away from describing themselves as “customer loyalty” – they want to focus more on “new revenue.” But Thanx, a four-year-old, pure-breed customer loyalty solution for national-local retailers has just secured a massive $17.1 million “B” round led by Icon Ventures, Sequoia Capital and Javelin Venture Partners. […]

Borrell LOACWest: Mobile’s Rise Pushes ‘Digital’ Over the Top

Nothing like a local research firm’s conference to get a sense of where we are with the local digital revolution. Speaking at LOAC West this week in San Francisco, Borrell Associates co-founder Gordon Borrell says that the lines of revenue between traditional and digital “are crossing right now. It will be obvious next year.” This […]

ZenReach’s Big Bet on SMB WiFi Access

Online to Offline (O2O) marketing hasn’t grown as quickly as expected, in part, because registering for it is too hard. Now, former eBayLocal head Jack Abraham is introducing ZenReach, a simpler O2O service with minimal “friction.” ZenReach is based on plain vanilla WiFi access that a network of SMBs will provide to consumers in exchange […]

New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors

Hyperlocal has been widely seen as a failure in the wake of AOL’s huge loss from its investment in Patch. But new life has been breathed into hyperlocal via mobile-based geotargeting and the contemporary grab bag of Big Data resources. NextDoor, Everyblock, and LocalBlox are among the leaders of a new generation of mobile-oriented hyperlocal […]

Recent ‘Greatest Hits’ at NextWaveSMB

Lots of good stuff on NextWaveSMB, our sister site. Valuable SMB-centric articles are posted 2X a week. Here are excerpts from a selection of recent posts (Click on the title for direct access.) 1. SMBs’ Stake in The Internet of Things: A Discussion with Chuck Martin Internet marketing has rapidly, unpredictably evolved in recent years. […]

SFSW16: Loyalty Must Emulate ‘Cheers,’ Not ‘Minority Report’

Loyalty products ride the crest of big data. They drive engagement and upsells based on customer behavior, and provide the analytics to steer future marketing efforts. But for SMBs, they are also an extra marketing expense and their value is still being established. After five years or more in the market, we’d conservatively estimate there […]