LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

@LSA Cloud Summit: Transitioning SMBs From Media to SaaS Solutions

At last week’s SMB Cloud Adoption Summit held by The Local Search Association in San Francisco, 100 attendees discussed their transition from adv-oriented sales to the new breed of SaaS-based solutions (or “Cloud Applications.”). Key topics: the size of the SaaS market for SMBs, segmentation, sales approaches and tech offerings. The Summit represented something of […]

BuzzBoard’s Lem Lloyd: Close to 3,000 Signals Measure ‘Digital Health’

SMBs don’t really know how their digital channels are performing for them, and need better metrics to have the confidence to make investments in their digital future. That’s what BuzzBoard and other data intelligence platforms are working to provide. At BuzzBoard, close to 3,000 signals are analyzed from both first person and third person sources, […]

Comcast Business’ Brett Tolbert — Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

Our Streetfight Post: The Shift in B2SMB (and Why We are Putting on The B2SMB Summit)

Businesses selling services to SMBs — a category we call “B2SMB” — currently bring in $500 billion a year. But major changes can be anticipated as the market shifts away from media towards cloud based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target […]

AdRoll’s Scott Gifis — An AdSense-Like Role for SMB ECommerce

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by companies […]

LSA’s ‘Tech Adoption Index’: New Insights into SMB Cloud Based Services

B2SMB data has historically focused on ad dollars: their volume, segmentation and shift. As B2SMB moves more broadly towards marketing, services and tools, additional, dynamic types of data insights are required. That’s where The Tech Adoption Index is going. TAI is a new research product from The Local Services Association. During an LSA Webinar last […]