ExactTarget: Email Remains ‘Backbone of Customer Engagement’

Is email still the anchor for customer engagement, given the rise of mobile, social media, texting, websites and big data? With people joking that they don’t even know what email is, you have to wonder. ExactTarget, which specializes in email marketing and other personalized marketing programs, argues that email is more central than ever before. […]

LevelUp’s Sales Deal with Heartland Payment: A Discussion with Heartland’s Sarah Owen

As traditional local media players begin to lose some of their prominence, the search for alternative local sales channels has become increasingly important. The channel currently being explored: payment processors, which normally focus on selling Point of Sales systems. Processors start out with a technological advantage; the “big data” from consumer purchases can help produce […]

Street Fight Summit West: Clover Talks Tablet Power

Cloud-fed Tablets are powerful, game changing tools for SMB payment processing, marketing and promotion. That’s the view of Clover Co-President Leonard Speiser, who was speaking this week at The Street Fight Summit West conference in San Francisco. Clover is a company that provides cloud-based processing solutions for SMBs. Tablets have “all the power of the […]

AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria. NextJump, for […]

Merchant Warehouse Moves Up Value Chain From Payments to ‘Engagement’

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts to leverage its base of 75,000 business customers beyond terminal sales. CEO Henry Helgeson told us the 15 […]

Payments 2013: Opportunities in The Next Wave of Payment Technologies

Will tech companies like Google, Apple, eBay/PayPal, Amazon, Microsoft, Square and Intuit move in on the role traditionally played by banks? It is a distinct possibility in the not-too-distant future, as digitalized transactions, mobile payments and offers, and digital wallets usher in a debit-oriented environment that loosens traditional ties to credit cards and bank branch […]