Edo Interactive Directly Targeting SMBs for Loyalty Services

Loyalty sales (including analytics) are typically associated with large brands such as Hilton and United Airlines. But a number of companies have been also trying to crack the code on SMBs, where the volume is. This week, Edo Interactive announces it is doubling down on its SMB loyalty efforts, going far beyond what it has […]

Bank of America Launches BankAmericaDeals with Cardlytics

A big milestone was reached last week when Bank of America launched its BankAmericaDeals loyalty and rewards product to many of its 59 million customers. The launch of the product, a partnership with Cardlytics, suggests a coming of age for the new card-linked loyalty space. Indeed, more than 20 card-linked companies are vying to take […]