American Express Cuts Back: Big Impact on SMB Digital Marketing Support?

American Express is under the knife, as it cuts $1 billion in spending with the end of its Costco and JetBlue co-branded cards. The cutback will probably cut into many of the forward looking promotion and marketing projects that Amex underwrites with Facebook, Twitter, Foursquare, Uber, Pinterest and others. It will also lead to the […]

My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’

Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide which “unicorns” to bet on and which to ignore? Speakeasy CEO and social and hyperlocal media pioneer Mike […]

Big Thinking/Re-Thinking Groupon: Local Onliner talks with CEO Rich Williams

Groupon is at a crossroads. The company remains a deals leader with a huge volume of customers (25 million in the US; 50 million worldwide) and one million merchants. But the company is seen as yesterday’s news by many, even as it keeps doing solid business and pivots from email to an always on, discovery-based […]

Local Onliner’s 2016 Trends and Predictions Re Customer Engagement Marketing

Our friends at Belly prompted me with some trend questions for 2016 for the company’s blog. I like where they were going, and responded as such: What three marketing trends will have the greatest impact on customer engagement? For the past several years, we always talk about (X) year being “the year of mobile.” And […]

Is Groupon ‘Misunderstood’? It Probably is Under-Appreciated

Groupon is “misunderstood”; people haven’t updated their view of Groupon as a full blown marketplace rather than a “daily deals” company; and it actually is “the unquestionable leader in local.” All this per newly-elevated CEO Rich Williams, in a public letter. “We have unprecedented experience in local, and what we believe is the right vision […]

Money2020: The Payment Leaders and Their Itch to Get into Marketplaces

The march towards a new generation of marketplaces was clearly in evidence this week in Las Vegas, as the 4th edition of Money2020 attracted a huge, 10,000+ person ecosystem of financial players that all want a piece of the new world of marketing, commerce and logistics. In the new era, marked by mobile-based services, Uber […]