Gannett’s Planet Discover on the Evolution of IYPs

When it was launched in 2004, Gannett’s Planet Discover was a pioneer in local search and later, the development of local online marketplaces. But it has lately had a lower profile, dating to a temporary mid-2007 mandate to focus on Gannett newspaper and broadcast properties. That mandate ended in mid-2008, and the company has since […]

Talkin’ ‘Tags’ with Yext CEO Howard Lerman

Yext’s Tags initiative is a big one, going up against Google Places with a broad (and “open”) network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s Mapquest and Patch, Citysearch, Superpages, Yahoo! and Yellowbook. Yext CEO Howard Lerman describes Tags as “full-time, real listing information” that will eventually go beyond simply […]