Peter Krasilovsky's

Local Onliner

May 12
2012

Groupon Rewards Rolls Out Nationally

Groupon Rewards — “the easiest rewards program in the world” — rolled out nationally this week after tests in 36 markets that began in October. The product is Groupon’s answer to the emerging “transaction marketing” space that many believe will be the natural successor to the daily deals business. BIA/Kelsey Marketplaces has counted more than …continue reading »

Categories: Deals, Shopping/Transactions

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May 4
2012

Sounding off on Facebook’s IPO: The BIA/Kelsey Webinar

via CNN If anybody wonders whether the considerable “legs” of Facebook justifies a valuation now set for $83 Billion, have a listen to a terrific BIA/Kelsey Webinar on Facebook’s IPO, featuring Trada CEO Niel Robertson Wildfire CEO Victoria Ransom, and Plink Co-Founder Peter Vogel (and BIA/Kelsey analysts Jed Williams, Matt Booth and Jeanne Dattilo). People …continue reading »

Categories: Money, Shopping/Transactions, Social Media

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Apr 30
2012

Discussion with New FindnSave CEO Ben Smith

Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new shopping platform that included digital circulars, along with inventory search via eBay’s Milo.com, and slots …continue reading »

Categories: Newspapers, Shopping/Transactions

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Apr 17
2012

MasterCard Jumps into Deals Space

American Express is all over the deals and promotions space, with its Link Like Love campaign on Facebook; Twitter offers; and Geo-based deals on FourSquare. Its Serve product also has been providing deals for AOL’s Patch.com. Until now, there has been little response from the bank-originated credit card companies: MasterCard or Visa. Today, MasterCard announced …continue reading »

Categories: Deals, Shopping/Transactions

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Apr 12
2012

Swipely: Loyalty Program Links Purchase Behavior to Promotions

One of the big bets in 2012 is that merchants will transition from one-time deals to loyalty efforts that keep bringing customers back. Swipely is one of the more ambitious efforts in a loosely defined space that also includes players such as Cartera Commerce, Edo Interactive, LevelUp, CardSpring and Kostizi. Swipely’s ambition is to provide …continue reading »

Categories: Deals, Money, Shopping/Transactions

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Apr 2
2012

Top 10 Takeaways from ILM East 2012 (and Thank You!)

ILM East 2012 took place last week in Boston, and is now one for the history books. It was definitely a fun show that really showcased the fast moving local innovations that BIA/Kelsey focuses on. There are many learnings we can focus on as takeaways, but in the interest of good reading, how about a …continue reading »

Categories: Conferences, Deals, Sales Channels, Shopping/Transactions, Technology

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Mar 29
2012

ILM East: Ted Leonsis – Local’s All About Scale, ‘New Currencies’

Ted Leonsis, Groupon Vice Chair, American Express Board Member and Internet Pioneer , emphasized the importance of scaling for local in a global economy during a keynote at ILM East yesterday. “Indiana really matters. India matters more,” said Leonsis, pointing out that for larger companies, most growth will come from outside the U.S. The way …continue reading »

Categories: Conferences, Deals, Mobile, Money, Shopping/Transactions, Social Media, Verticals

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