How Amazon Will Use Whole Foods as a Local Retail Anchor and Lifestyle Platform

Whole Foods has been rescued by its $13.7 Billion sale to Amazon, which should not only be able to leverage WF’s 431 stores with upscale shoppers, but amplify it with personalization, promotions, Prime Now delivery, and a broader selection of high margin lifestyle goods (which account for a high percentage of Whole Foods’ profit). Whole […]

LocalOnliner Insights: Wanderful Media’s Sale to OwnLocal

OwnLocal’s acquisition today of Wanderful Media marks the end of an era, as Wanderful Media’s newspaper and TV owners basically stepped away from efforts – as a combined, industry group — to control the next generation of value added local merchant advertising, deals and coupons. OwnLocal, which is independently owned, will leverage hundreds of Wanderful […]

ShopTalk17: Retailers as ‘Hyperlocal Shoppable Destinations’

Macy’s, Sears and JC Penney’s are closing dozens of store locations. Others will follow. So the question arises: Can stores use digital tech and e-commerce to save themselves? The value of their real estate, alone, certainly incents them to highlight their stores, instead of just selling online. At ShopTalk17 in Las Vegas last week, executives […]

ShopTalk 17: Retail Brands Focus on Amazon ‘Work Arounds’

For many brands and retailers, working around Amazon is the new reality – even as they participate in Amazon’s marketplace, and/or use Amazon Web Services, fulfilment and payments. Amazon “work arounds” were one of the main focus points for the 5,600 attendees at ShopTalk17 this week in Las Vegas. Those taking the stage were clearly […]

ShopTalk Preview: The New Competitive Environment in Retail

Are there good ways for retailers to beat Amazon? After all, Amazon has a good head-start with warehouses in every major city promising fast delivery; competitive pricing; showrooming price comparison tools; rich marketing analytics for brands and retailers; the biggest archives of reviews; and advanced payment and ordering technologies. ShopTalk’s Chief Global Content Officer Zia […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]