ShopTalk17: Retailers as ‘Hyperlocal Shoppable Destinations’

Macy’s, Sears and JC Penney’s are closing dozens of store locations. Others will follow. So the question arises: Can stores use digital tech and e-commerce to save themselves? The value of their real estate, alone, certainly incents them to highlight their stores, instead of just selling online. At ShopTalk17 in Las Vegas last week, executives […]

ShopTalk 17: Retail Brands Focus on Amazon ‘Work Arounds’

For many brands and retailers, working around Amazon is the new reality – even as they participate in Amazon’s marketplace, and/or use Amazon Web Services, fulfilment and payments. Amazon “work arounds” were one of the main focus points for the 5,600 attendees at ShopTalk17 this week in Las Vegas. Those taking the stage were clearly […]

ShopTalk Preview: The New Competitive Environment in Retail

Are there good ways for retailers to beat Amazon? After all, Amazon has a good head-start with warehouses in every major city promising fast delivery; competitive pricing; showrooming price comparison tools; rich marketing analytics for brands and retailers; the biggest archives of reviews; and advanced payment and ordering technologies. ShopTalk’s Chief Global Content Officer Zia […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

Are Loyalty Programs Getting Lost in the Shuffle?

A wide range of innovative loyalty programs are in the marketplace, and they report impressive ROI and user engagement. But are they a high priority for retailers? Many retailers (and their agencies) have been slow to commit to loyalty programs. At ShopTalk in Las Vegas May 16-18, loyalty programs seemed to have gotten lost in […]

ShopTalk: Google and PostMates Make the Case for SMB Deliveries

Fast and Free (or cheap) delivery is being positioned to retailers and restaurants by a growing group of companies as a key strategic asset that helps them compete with Amazon. Google has entered the marketplace with Google Express. It competes against such companies as Postmates, InstaCart, DoorDash, Deliv and Uber. There are doubters out there […]