Amazon’s Full Court Press of SMBs is Paying Dividends

Amazon is engaging SMBs in a full court press as “omni-channel” becomes the norm for SMBs and retail. The Web giant is a natural rival of SMBs in many categories, but it is becoming hard to avoid as it begins to provide a list of helpful “infrastructure” services that don’t always relate directly to sales […]

LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

LocalOnliner’s 2017 Recap and 2018 Predictions

Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a broader “omni-channel” trend, as larger retailers delivered on fully integrated web. mobile and in-store services. WalMart and Target, for instance, are […]

‘Local Curation Commerce,’ Part II: Peach Delivers Curated Lunches From Restaurants

“Best of” editions are great media properties for city sites, city magazines and alt weeklies. Can they make the shift to e-commerce? Can they generate leads for a business; generate incremental sales and new customers; and ‘scale’? The challenges and opportunities for what might be called “local curation commerce” is addressed in Monday’s profile of […]

‘Local Curation Commerce,” Pt. I: Bean Box Takes 25 Seattle Roasters National

Most relationships between search and discovery companies and local merchants and services are defined by ad sales (i.e. Yelp) or by their inclusion in paid delivery services (i.e. GrubHub, Uber Eats, Postmates, Amazon Restaurants). Can a search and discovery provider “curate” local merchants and services and help them add new customers and sales through the […]

AdRoll’s Scott Gifis — An AdSense-Like Role for SMB ECommerce

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by companies […]

How Amazon Will Use Whole Foods as a Local Retail Anchor and Lifestyle Platform

Whole Foods has been rescued by its $13.7 Billion sale to Amazon, which should not only be able to leverage WF’s 431 stores with upscale shoppers, but amplify it with personalization, promotions, Prime Now delivery, and a broader selection of high margin lifestyle goods (which account for a high percentage of Whole Foods’ profit). Whole […]