Sneak Peek at BIA/Kelsey NEXT Show: 6 Things I’m Watching For

BIA/Kelsey’s December event has been local’s flagship, and always ahead of the curve in all of local’s iterations. It has been widely imitated, but never totally duplicated! I‘ve been producing it for a long time, but this year, handed it off in midstream. I’ll be moderating some great sessions, though, and the conference team has […]

Money2020: Payments and The Internet of Things

The Internet of Things is all about connectivity; it is especially conducive to the world of payments. Branching out from prepaid information on transit cards (i.e. London’s Oyster Card), financial entities have sought to add efficiency, security, reliability and safety to micropayments via Internet of Things tech. At Money2020 in Las Vegas this week, the […]

Pinterest: Buyable Pins and the Evolution of Social Commerce

Pinterest has great goals for its new Buyable Pins program, which it believes will make social commerce relevant again, and mobile shopping usable. During a keynote at Cardlinx’s “Data Driven Commerce” event Sept. 22 in Bellevue, WA, Pinterest’s Head of Commerce Business Development Tiffany Black said the two month old program enables mobile and social […]

BoA Sees Card Linked Offer Program Deepening Customer, Merchant Relationships

Bank AmeriDeals was launched in 2012 with the most ambitious marketing effort in the card linked offer space. Since then, the promotions program has given BoA insight into spending for over 35 million accounts, and helped deepen customer and merchant relationships, says BoA’s Alfred Hamilton, SVP of Bank AmeriDeals, during remarks on Sept. 22 at […]

Microsoft Earn: CLO Effort Aligns ‘Time, Location, Context, Commerce’

Microsoft continues to push ahead with its card linked offer program, which has been in Beta in Washington, Arizona and Massachusetts since May. But since we last wrote about it in April, the program has been rebranded from Bing Offers to Microsoft Earn. The program is now more oriented towards promotional redemptions at The Microsoft […]

Shopping Malls as Local Rewards Targets? Starwood Partners with Spring

Shopping Malls get a lot of foot traffic, but other than some email and newsletter marketing, haven’t really had success parlaying their brand and their consumer loyalty to online marketing efforts. Starwood Retail Partners is seeking to change that with the rollout of “Oh, So Simple Rewards” at the Chicago Ridge Mall. The launch will […]