ShopLocal, the women-oriented sales service from Tribune, Knight Ridder and Gannett, is breaking through on local and will see revenue from smaller, local stores outpace revenue from larger, national stores such as Target by 2007 , CEO Brian Hand told The Local Onliner.
Hand notes that the site gets 25 million unique users a month, and has been ranked by ComScore as one of the fastest growing sites anywhere on the Web. The traffic boost is the result of free print- and- online advertising from its partners, as well as carefully-placed SEM and SEO efforts.
Currently, the site has about 20,000 local advertisers. It is pushing to boost the count via local services directories, powered by Planet Discover. It is also getting heavy sales efforts by its newspaper partners. The site also benefits from additional distribution from IYP/search sources such as Switchboard, SuperPages, Local.com and Froogle Local (and consequently, GoogleBase). In all, it has 400 distribution partners, including 150 private label sources. “I don’t care if they know ‘ShopLocal’ as a name,” said Hand.