LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. Click on a link […]

LocalOnliner’s 2017 Recap and 2018 Predictions

Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a broader “omni-channel” trend, as larger retailers delivered on fully integrated web. mobile and in-store services. WalMart and Target, for instance, are […]

6 ‘Local’ Truisms (+ Previews of Borrell LOAC, LSA Shows)

We’ve probably looked at local from every side: social, brands/location, data/analytics, mobile, search, marketplaces and community. Through it all, some truisms have developed about local: 1. Facebook should be part of every solution. And Google generally is. 2. Vertical beats horizontal for better search and content 3. Location-specific search drives the most transactions, especially for […]

Olivier Vincent: SMB Marketing ‘More than Google and Facebook’

Selling marketing services to SMBs is never going to be easy, and Google and Facebook get more than their fair share of business. But the SMB market remains a potential gold mine for platform providers and resellers. To gauge the current environment, we caught up recently with a longtime expert in SMB sales: LocalSphere founder […]

Facebook SMB Resellers Make Their Case

Are SMBs going to turn to middlemen to handle their Facebook advertising? As four million SMB advertisers know, Facebook advertising is accessible, low commitment and inexpensive. It is fairly ideal for promoting local awareness and events. Facebook also delivers an audience that’s much less fragmented than search engines. From a vendor’s point of view, it […]

Banks See ‘Scale’ As Their Advantage Over Digital Disruptors

With the incredible riches of the next wave of commerce awaiting, it’s a race of the incumbents versus the innovators. “The race is for the incumbents to fix things before innovators get distribution,” ” suggests Global Payments SVP of Global Product Frank Young. That was one of the basic themes this week at the fourth […]

Facebook Launches ‘The Marketplace’: Entry into Local Commerce?

Facebook has formally relaunched its peer to peer local marketplace for used goods, setting up a strong challenge to Craigslist, cutting into new marketplaces from NextDoor and others, and potentially cutting in on eBay’s turf as well. The app carries a tagline of “Discover it. Buy It. Sell It.” In a news release, Facebook described […]