Peter Krasilovsky's

Local Onliner

Dec 15
2011

ILM West: Google Exec Jeff Aguero Discusses Local Efforts

Google’s local efforts have grown tremendously under the direction of Marissa Mayer, and now encompass a wide range of products, including Google Maps, Google Places, Zagat, Google Offers, and Get Online a new SMB initiative. At ILM West this week in San Francisco, Head of Local Consumer Marketing Jeff Aguero provided a rich portrait of …continue reading »

Categories: Conferences, Google

Tags: , ,

  • 0
  • 13
Dec 8
2011

Merchant Circle SMB Survey: 12% Have Used Deals

How many small businesses have done a deal at this point? 12 percent, according to a new survey of 2,500 SMBs by Merchant Circle. That’s about a third higher than Merchant Circle’s June survey. The survey also found a lot of Facebook ad usage. About 23 percent of local merchants report having tried Facebook Ads …continue reading »

Categories: Deals, Google

Tags: ,

  • 0
  • 10
Nov 22
2011

New at ILM West: Google, Facebook, SoLoMo Day +++

ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and commerce (i.e. prepaid deals, reputation management, mobile app sales etc.). We’ve made some big additions …continue reading »

Categories: Classifieds, Conferences, Deals, Google, HyperLocal, Local Search, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Social Media, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

Tags:

  • 1
  • 7
Nov 22
2011

Reading Yelp’s S1: Rapid Growth, Amidst Challenges

Yelp’s S1, which was issued last week as a run-up to a $100 million IPO, reveals a lot of new data about the reviews leader. The big question about Yelp has been whether it can grow against increased pressure from Google, and also begin to take market share away from traditional media players such as …continue reading »

Categories: Google, Local Search, Money, Sales Channels, Social Media

Tags: ,

  • 0
  • 8
Sep 26
2011

DMS ’11: Google’s Zagat Purchase and the ‘Open Garden’

The walled garden approach may be history, as too many consumers are cut off from access. But companies still want to control customer activity, and will now pursue more of an “open garden” approach, suggests Halogen Media’s Peter Horan, a former leader at IAC and GoodMail. Horan, who was speaking last week at DMS ’11 …continue reading »

Categories: Conferences, Google

Tags: ,

  • 0
  • 14
Sep 8
2011

Google Buys Zagat: Reviews Platform is the Focus

Google’s march into local reached another milestone today with the acquisition of Zagat, a major, international provider of high end restaurant and lifestyle reviews in 100+ cities. Zagat remains a major player in a reviews space it pioneered in 1979. In addition to hosting its patented “30 point” reviews from some 350,000 “surveyors.” Zagat has …continue reading »

Categories: Deals, Google, Verticals

Tags: , ,

  • 0
  • 5
Sep 7
2011

What Would a Delay Mean for Groupon’s IPO?

Groupon has postponed its IPO roadshow and is re-evaluating the timing of its IPO on a “week by week” basis, according to The Wall Street Journal. To us, the delay is not really a surprise. The company has been hit by a rash of questions about its accounting methods, recent sales trends, and its overall …continue reading »

Categories: Deals, Google

Tags:

  • 0
  • 11

  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

  • Archives

  • Tag Cloud