Everyone is fighting for better, more cost-efficient way of producing content for Websites. But is the so-called “content mill,” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this?
Whether you agree or disagree with the characterization of these companies (we largely disagree), alternatives are out there. One alternative [...]
Category Archives: Google
Helium Provides ‘Refereed’ Content for Local Media
July 13, 2010 – 12:10 am
Google’s Purchase of ITA: New Focus on Vertical Metasearch?
July 2, 2010 – 8:38 pm
Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its revenues from online flight reservations. Expedia and Travelocity are much less dependent on online [...]
HopStop Explores The Local Potential of Transit Directions
May 27, 2010 – 7:18 pm
Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event, or go to the movies. How about when they are researching directions to get there?
In fact, mass transit directions in themselves represent a host of opportunities for local services and advertising (along with parking garage info). [...]
ReachLocal IPO Moving Ahead
May 6, 2010 – 5:22 pm
ReachLocal says it is going ahead with its IPO. A new filing with the SEC noted that it will price 4.8 million shares between $17-$19, allowing it to raise between $81.6 million and 91.2 million — below the $100 million it originally wanted to raise. If the IPO is successful, it may be followed [...]
Fwix Drives Local News Aggregation Via Custom Algorithms
April 27, 2010 – 8:04 pm
The local and community news “aggregator” space is poised to become increasingly important. Local news staffs, obviously, are being whittled away with the declining economics of local news. But there is more local content than ever, via blogs, pro/amateur content, reviews and other sources.
Already, the aggregator space is well populated by sites such [...]
‘Garage Sales Tracker’ Teams with Community Paper Sites
April 15, 2010 – 6:25 pm
There was a time when it looked like eBay would replace garage sales – or the Goodwill box. But putting things up for sale was probably too much work. In fact, garage sale postings in 2009 were up 80 percent on Craigslist last year.
Craigslist, Oodle and PennySaver have been among the leaders in online [...]
Clickable Integrates Facebook Ads, Analytics with Search Platform
April 1, 2010 – 5:42 pm
Clickable has announced that it will add support for Facebook advertising that allows its Pro users to directly compare social and search results. The effort follows initiatives by rival “search resellers” like ReachLocal, Yodle and Orange Soda to broaden their platforms for organic search and display.
It also comes after accounts from Hitwise [...]
