Peter Krasilovsky's

Local Onliner

Aug 26
2011

AmazonLocal Now in 30 Markets

Should we be mentioning Amazon Local in the same list of erstwhile “Groupon killers” as Facebook Deals, Google Offers , AT&T offers and others? As the online retail giant launches its 30th local site – starting in Boise in June and now heading into NYC — we’re certainly watching carefully. What we’ve seen is that …continue reading »

Categories: Deals, Google, Shopping/Transactions

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Aug 1
2011

Google Buys Dealmap; Validation for Aggregators?

Google has acquired Dealmap, a deals aggregator and exchange, and will presumably use it to complement its own sourcing of deals for Google Offers, the daily deal site now in New York, The Bay Area and Portland and coming soon to Austin, Boston, Denver, Seattle and Washington, DC. Terms were not disclosed. Dealmap, a 15 …continue reading »

Categories: Deals, Google

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Jun 20
2011

HopStop Ramps Up Directions Portal; Adds New Markets, Partners

HopStop, a directions portal that competes in the segment against an ever-building Google Maps, today announced its plans to fight the Big G, including new markets, content partners and features. The 20 person site, which gets about 1/3 of its traffic from destination and SEO traffic, and 1/3 from affiliate partners, has added 20 markets …continue reading »

Categories: Google, Misc

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Jun 2
2011

Google Re-Thinks The Purchase Funnel: ‘Zero Moment of Truth’

The purchase funnel that takes consumers from awareness to transaction and retention has been an article of faith among marketers for many years. TV advertising, for instance, is “upper funnel.” Yellow Pages, at the point of sales consideration, has been “lower funnel.” Google has other ideas. Any purchase consideration must now consider the impact of …continue reading »

Categories: Google, Local Search, Shopping/Transactions

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May 24
2011

SignPost Focuses on ‘Deal Scouts’ for Self-Serve Deals

SignPost, an eight person New York-based deals company that has received $1 million of seed funding from Google Ventures and others, is banking on “deal scouts” to originate time-sensitive deals with local merchants and services. The company has deals available around the country, but currently focuses on New York, Chicago, San Francisco and Boston. There …continue reading »

Categories: Deals, Google, Sales Channels, Shopping/Transactions

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Apr 11
2011

Wishpond Adds Local, Social Elements to Retail Inventory

Retail inventory has been revving up as a new, highly mobile-oriented tool for retailers to highlight stock on hand and steer consumers to store locations. It is an important lead-generating feature on new shopping portals, such as FindnSave. Research by JiWire shows that 62 percent of consumers seek product availability when researching goods online. The …continue reading »

Categories: Google, Shopping/Transactions

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Feb 25
2011

Leaked Memo: Groupon 2010 Revs Were $475 Million in U.S., $760 Million Worldwide

Groupon’s spectacular growth has now been quantified. According to an internal memo leaked to The Wall Street Journal, Groupon had $475 Million in revenues in 2010, and $760 million worldwide, with a presence in 35 countries. It also had 51 million subscribers, served by 4,150 employees. Groupon expects to follow up with with $2 billion …continue reading »

Categories: Deals, Google, Money

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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