The Berry Company, the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42 state reach and 885 print publications. Yodle, which is in something of a horse race with SMB resellers such as ReachLocal, [...]
Category Archives: Google
Top Takeaways from Marketplaces 2010
March 25, 2010 – 11:18 pm
BIA/Kelsey’s Marketplaces 2010 conference has just ended after two-and-a-half days of fantastic presentations from 49 speakers; top-level research from our BIA/Kelsey team; and really great evening events from MojoPages and Acxiom/Moon Valley (we’re talking fire eaters and San Diego Bay cruises). Thanks especially to the 375+ attendees who came from 13 countries to San [...]
Goby.com: Search Engine Focuses on Local Events + Travel
March 15, 2010 – 3:53 pm
Events are a vertical that cuts across many segments: travel, retail, sports, entertainment, education, dining, culture and others. Major players include specialists such as Zvents, Eventful, Americantowns.com and Center’d. City sites such as Citysearch and Yelp are active in the space as well.
A new one for us is Goby.com, a venture-backed firm that comes [...]
AT&Ti’s Buzz.com Now in Beta
March 5, 2010 – 10:58 pm
AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site ( which unfortunately, may get confused with Google Buzz, which was developed after AT&T had announced plans for Buzz.com.)
The site’s main purpose [...]
Centro Launches Transis, a Cloud-Based Ad Buying Service
March 2, 2010 – 12:57 am
Centro, the local and regional media service company, has branched off into Web-based support for ad management. The company today announced the launch of Transis, a new division dedicated to automating the “other 80 percent” of the display industry not served by cut rate ad exchanges and demand side platforms. Specifically, Transis has been developed [...]
Google’s Wojcicki at IAB: Display ‘Has to Be’ One of Largest Ad Markets
February 23, 2010 – 4:47 pm
Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday in Carlsbad,CA that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the largest. It has to be,” she added. “Everything is moving online.”
Video, social and [...]
Geffs at IAB: ‘We Don’t Need Google to Buy Everything’
February 23, 2010 – 4:31 am
The default strategy for many startups is to plan to be acquired by Google or Microsoft. But the M&A scene is much more complex than that. Jordan, Edmiston Group Co-President Tolman Geffs, speaking today at IAB’s Annual Leadership Meeting in Carlsbad, CA, joked that Google is set to buy Oregon, Washington and Canada “just to [...]
