Peter Krasilovsky's

Local Onliner

Jan 13
2011

CityGrid’s InsiderPages Refocuses on Health as a Vertical

Ratings and review sites for things like dining, nail salons and events (i.e. Yelp) are inevitably going to battle it out with Google. CityGrid Media’s Insider Pages wants to go in a different direction. Since last year, the site has steered most of its energies into building up a health specialty, with deep ratings and …continue reading »

Categories: Google, Social Media, Verticals

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Jan 12
2011

Goby: Go Mobile (and Go Social,) Event Marketers

Local consumers are looking beyond pure search when they are looking for family fun. That’s the unmet need that Boston-based Goby.com is trying to meet in its 350 category, events and family fun search site. The site is now reaching 500,000 unique visitors a month — double the number from our prior writeup of the …continue reading »

Categories: Google, Verticals

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Jan 5
2011

Talkin’ ‘Tags’ with Yext CEO Howard Lerman

Yext’s Tags initiative is a big one, going up against Google Places with a broad (and “open”) network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s Mapquest and Patch, Citysearch, Superpages, Yahoo! and Yellowbook. Yext CEO Howard Lerman describes Tags as “full-time, real listing information” that will eventually go beyond simply …continue reading »

Categories: Google, Local Search, Sales Channels, Yellow Pages

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Dec 7
2010

ILM:10: Yelp’s Jeremy Stoppelman on Google Places, Mobile, etc.

Yelp CEO Jeremy Stoppelman, in his opening keynote at ILM:10, noted a general frustration with Google’s apparent de-emphasis of Yelp’s content, but said he sees major opportunity in mobile app access as a workaround of Google. Stoppelman showed an example of a 2007 search that showed the vast majority of results coming from Yelp. “We …continue reading »

Categories: Conferences, Deals, Google, Mobile, Social Media

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Dec 3
2010

Living Social Gets $175 Million From Amazon: Amazon’s Local Strategy?

Fresh in the wake of reports that Google will spend at least $5.3 Billion on Groupon, Living Social — the Avis of Deal a Day — has announced a $175 Million investment from Amazon. It simultaneously announed an additional $8 Million investment from Lightspeed Venture Partners. “If you want to become the biggest local commerce …continue reading »

Categories: Deals, Google, Sales Channels, Shopping/Transactions, Social Media

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Nov 30
2010

Yay for Google’s (Reported) $5.3 Billion Groupon Bid

Google is reportedly set to pay $5.3 Billion for Groupon, a spectacular investment that would give The Big G a compelling way to get close to local businesses, leverage Gmail, and really rev up a social media paradigm (as opposed to search). The big price, if it is consummated, clearly is not based on the …continue reading »

Categories: Deals, Google, Sales Channels, Shopping/Transactions, Social Media

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Sep 17
2010

DMS ’10: Google Vows to Fix the Communications Breakdown

When it comes to selling ads with Google, there are generally two camps: the first is the “paranoid” camp that believes Google pushes aside partners when convenient or more profitable. A much larger camp believes that Google is genuinely focused on efficiently and cost-effectively driving traffic to advertisers, and providing better results for users. But …continue reading »

Categories: Google, Sales Channels, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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