Peter Krasilovsky's

Local Onliner

Dec 7
2010

ILM:10: Yelp’s Jeremy Stoppelman on Google Places, Mobile, etc.

Yelp CEO Jeremy Stoppelman, in his opening keynote at ILM:10, noted a general frustration with Google’s apparent de-emphasis of Yelp’s content, but said he sees major opportunity in mobile app access as a workaround of Google. Stoppelman showed an example of a 2007 search that showed the vast majority of results coming from Yelp. “We …continue reading »

Categories: Conferences, Deals, Google, Mobile, Social Media

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Dec 3
2010

Living Social Gets $175 Million From Amazon: Amazon’s Local Strategy?

Fresh in the wake of reports that Google will spend at least $5.3 Billion on Groupon, Living Social — the Avis of Deal a Day — has announced a $175 Million investment from Amazon. It simultaneously announed an additional $8 Million investment from Lightspeed Venture Partners. “If you want to become the biggest local commerce …continue reading »

Categories: Deals, Google, Sales Channels, Shopping/Transactions, Social Media

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Nov 30
2010

Yay for Google’s (Reported) $5.3 Billion Groupon Bid

Google is reportedly set to pay $5.3 Billion for Groupon, a spectacular investment that would give The Big G a compelling way to get close to local businesses, leverage Gmail, and really rev up a social media paradigm (as opposed to search). The big price, if it is consummated, clearly is not based on the …continue reading »

Categories: Deals, Google, Sales Channels, Shopping/Transactions, Social Media

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Sep 17
2010

DMS ’10: Google Vows to Fix the Communications Breakdown

When it comes to selling ads with Google, there are generally two camps: the first is the “paranoid” camp that believes Google pushes aside partners when convenient or more profitable. A much larger camp believes that Google is genuinely focused on efficiently and cost-effectively driving traffic to advertisers, and providing better results for users. But …continue reading »

Categories: Google, Sales Channels, Yellow Pages

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Jul 13
2010

Helium Provides ‘Refereed’ Content for Local Media

Everyone is fighting for better, more cost-efficient way of producing content for Websites. But is the so-called “content mill,” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this? Whether you agree or disagree with the characterization of these companies (we largely disagree), alternatives are out there. One …continue reading »

Categories: Google, Sales Channels

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Jul 2
2010

Google’s Purchase of ITA: New Focus on Vertical Metasearch?

Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its revenues from online flight reservations. Expedia and Travelocity are much less dependent on online flight …continue reading »

Categories: Google, Local Search, Verticals

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May 27
2010

HopStop Explores The Local Potential of Transit Directions

Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event, or go to the movies. How about when they are researching directions to get there? In fact, mass transit directions in themselves represent a host of opportunities for local services and advertising (along with parking garage info). …continue reading »

Categories: Google, Mobile, Verticals

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