Angie’s List Finally Drops Its Firewall

Facing pressure from declining membership revenues and a takeover bid from IAC’s Home Advisor, Angie’s List will end its paid membership this summer, allowing it to be in a better position to defend its leading 3.3 Million membership base against increasingly aggressive competitors in the home services referrals space, including Home Advisor, Thumbtack, Amazon, Google, […]

My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’

Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide which “unicorns” to bet on and which to ignore? Speakeasy CEO and social and hyperlocal media pioneer Mike […]

NextDoor’s ‘Neighborhood Favorites’ Gets Closer to a Business Model

Next Door Media is soft launching a “Neighborhood Favorites” feature in a number of markets that should be highly attractive to users, and serve as its first attempt to charge businesses for promotion. The launches are in Alameda and Contra Costa counties in California; Collin County, Texas; and King County, Washington. Greg Sterling initially reported […]

Big Thinking/ReThinking Angie’s List: Our Talk with CEO Scott Durchslag

Angie’s List is an iconic brand in the home services space that now has 3.25 million paying customers, 10 million verified reviews, and continues to grow its customer and advertising base. But it faces a growing group of competitors that see greater opportunities in the space and smell blood in the water, including Amazon, Google, […]

WorkWave: Tackling ‘Last Mile’ Marketing for Local Services

A lot of attention has been paid to “last mile” delivery, marketing and management issues for businesses. Most of it has been focused on retail solutions (i.e. Walmart, Amazon, Google and eBay). But what about last mile issues for local services that take products from distribution centers and deliver them to homes and businesses? Can […]

On Demand is New Focus for Some Home Service Providers

Competition in the home services leads space has been heating up – and so are the tensions. Just this week, Angie’s List has filed suit against Amazon, contending that Amazon Home Services has been egregiously signing up for the member’s- only service around the U.S., and grabbing proprietary service recommendations. On Demand home services is […]