HomeAdvisor Is Rolling Out ‘Instant Booking’ Nationally

HomeAdvisor, formerly known as ServiceMagic, is set to roll out its Instant Booking service in July on a national basis. The Instant Booking service, which is now live in 20 cities, represents a different business model for the company, which previously only provided leads from its network of paid professionals. The rollout of Instant Booking […]

A Look at Amazon’s Entry Into Home Services

Amazon Home Services has been in beta since November and has now formally launched. The service will take on Angie’s List, Home Advisor and a slew of new players in the increasingly crowded home services space (i.e. Pro,com, Serviz, Home Depot’s Red Beacon, Thumbtack and apparently, Google.) VP Pete Faricy told The New York Times […]

BIA/Kelsey SFO: Home Depot,Thumbtack, Serviz Weigh in on Home Improvement

Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport. “ServiceMagic/Home Advisor is (only) a couple of hundred million dollars. Angie’s has never made a profit. The market is ripe but […]

Ex Reach Local CEO Revisits Home Improvement; Groupon is Lead Investor

ReachLocal cofounder Zorik Gordon left the company last year after veering sharply to the left with ClubLocal, a consumer-facing brand that would collect home improvement pricing and reviews, and assign jobs to home improvement pros. Now, Gordon and several ClubLocal alumnis are back with Serviz, a similar service that has launched in southern California after […]

Signpost: CRM, Marketing Automation Enhance Promotions

Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools. Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as a “Deals Scout” and promotions manager – initially supporting Google Offers and others — it […]