ShopTalk: Google and PostMates Make the Case for SMB Deliveries

Fast and Free (or cheap) delivery is being positioned to retailers and restaurants by a growing group of companies as a key strategic asset that helps them compete with Amazon. Google has entered the marketplace with Google Express. It competes against such companies as Postmates, InstaCart, DoorDash, Deliv and Uber. There are doubters out there […]

ShopTalk: ‘Digitally Native Vertical Brands’ Anchor

Bonobos CEO Andy Dunn (On Right) The next generation of retail brands will win if they pursue a “digitally native vertical brand” (DNVB) path. So says Bonobos CEO Andy Dunn. “Vertical brands were a huge part of the last era of retail (Zara, Ikea, Gap), aka the offline one, and now they become the driving […]

Westfield’s CEO at ShopTalk: Goodbye Gap And Abercombie, Hello Ford, Events and Gyms

Mall giant Westfield, which receives 400 million visits a year, has refocused on its mission as a people driver for retailers. The 56-year-old company is ditching a horde of its “me too” suburban malls and reinvesting the proceeds in major fashion, tech and financial centers where technology aids and new partnerships with entertainment and lifestyle […]

Local Onliner Bookshelf: The FinTech Book

The application of Financial Technology is a major part of our vision for local ‘close the loop,” transaction marketing. As an executive from MasterCard Advisors noted during one of our 2011 events, “You are what you buy, not what you search for.” Customer analytics, prepaid deals, loyalty programs, card linked offers, small business loan programs […]

Review: Scott Brinker’s Hacking Marketing — MarTec’s Growing Impact on Local, SMB and Niche Marketing

MarTech — the integration of software and marketing — is a wild card in the new generation of marketing. The new era of Martech takes into account not only ads and promotion, but content and experience, social and relationships, commerce and sales, data and management. The question for us is how it all ultimately applies […]

American Express Cuts Back: Big Impact on SMB Digital Marketing Support?

American Express is under the knife, as it cuts $1 billion in spending with the end of its Costco and JetBlue co-branded cards. The cutback will probably cut into many of the forward looking promotion and marketing projects that Amex underwrites with Facebook, Twitter, Foursquare, Uber, Pinterest and others. It will also lead to the […]

At BIA/Kelsey NEXT: Local’s New Linking Technologies and Intersection’s LinkNYC

We always like to call out the “laboratories” of locals, and efforts to embrace and leverage the latest technologies. At BIA/Kelsey’s NEXT conference Dec. 9-10 in Hollywood, we heard a lot from the laboratories, and their various goals. Interestingly, most were not focused on simply extending media properties, or making them more efficient (except, perhaps, […]