Recent ‘Greatest Hits’ at NextWaveSMB

Lots of good stuff on NextWaveSMB, our sister site. Valuable SMB-centric articles are posted 2X a week. Here are excerpts from a selection of recent posts (Click on the title for direct access.) 1. SMBs’ Stake in The Internet of Things: A Discussion with Chuck Martin Internet marketing has rapidly, unpredictably evolved in recent years. […]

LSA16: Thumbtack Focuses on Creating an ‘SMB OS’

Thumbtack is an SMB sleeper. It has raised $275 million, using it to develop a profile-based, one click referral system. Last quarter, 200,000 service SMBs bought some level of lead bundles, which can be purchased in packages ranging from $10 to $600 per week. Under Thumbtack’s model, service pros only buy the number of leads […]

Vistaprint Adds ‘Local Listings’: Our Interview with Scott Bowen, VP of Digital Services

What’s really important to SMBs in digital marketing? SEO/SEM, social media, Websites, mobile optimization and promotions immediately come to mind. The core feature probably remains listings (and “enhanced” data related to listings such as location info, hours and photos.) Listings are seen as the #2 offering after Websites by Vistaprint, which has just launched Local […]

Getting from Search to ‘Close the Loop’: Chatting with FreshLime’s Jay Bean

SEO remains key for SMBs in 2016, but the goalposts have moved. With a surfeit of “close the loop” technologies being added to Big Data analytics, search has become just the tip of the iceberg. Companies like SignPost are working closely with SMBs to provide close the loop information and action for SMBs. Service lead […]

Milking the Big Data Around Local Events

No one has really been able to build much of a business around “events.” While Zvents, Eventful, GoldStar and others have built great, increasingly granular databases of events, business models have never really been developed to leverage that data. What if the focus was on the meta data around an events database? With mobile based […]