Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds.
The classifieds site, which also acts as a platform for clients [...]
Category Archives: Local Search
Oodle’s iPhone App: Mostly About the Camera
August 20, 2010 – 4:01 pm
Kenshoo Local Bring ‘Enterprise’ Capabilities to Local Search
July 30, 2010 – 5:18 pm
Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division from Kenshoo, the worldwide enterprise online “demand generation” firm with 120 people and offices in nine countries (and which has just received a [...]
Yahoo’s Lem Lloyd on Gannett/Yahoo Deal
July 19, 2010 – 8:12 pm
Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations– is similar to the efforts of Yahoo’s 800 member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In [...]
USAA Teams with Vast.com for Real Estate
July 14, 2010 – 9:44 pm
USAA, the giant financial services company for military families with 7.4 million members, has partnered with Vast.com, the vertical meta-search and database company, to develop a real estate site to round out its offerings. We see the effort as part of a broader movement of retailers and merchants providing more ancillary services. USAA, itself, kicked [...]
Local.com Refocuses on Site Redesign, SMB Accounts, Value Add Services
July 7, 2010 – 5:50 pm
During the past 16 months, Local.com has shifted away from an almost exclusive focus on monetizing “local.com” traffic towards a more complex, three business approach. These include building up its network syndication and distribution business and increasingly, small business advertising and services.
The 97 person, publicly-traded company’s Owned and Operated Site business — largely comprised [...]
Google’s Purchase of ITA: New Focus on Vertical Metasearch?
July 2, 2010 – 8:38 pm
Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its revenues from online flight reservations. Expedia and Travelocity are much less dependent on online [...]
Amex’s Rob Ciccone Discusses Entry into Local Search
June 30, 2010 – 11:46 pm
American Express Open is making a series of moves to extend its massive list of SMB credit card customers into broad marketing relationships that will fully leverage Amex’s powerful brand and relationships. The potential for Amex to be a marketing one stop has always been there. As InfoSpace Founder Naveen Jain noted in 2000, Amex [...]
