LocalOnliner Insights: Wanderful Media’s Sale to OwnLocal

OwnLocal’s acquisition today of Wanderful Media marks the end of an era, as Wanderful Media’s newspaper and TV owners basically stepped away from efforts – as a combined, industry group — to control the next generation of value added local merchant advertising, deals and coupons. OwnLocal, which is independently owned, will leverage hundreds of Wanderful […]

With Wi-Fi, Yelp Adds More Muscle to Growing Platform

Yelp added Wi-Fi to its growing set of value added, “beyond advertising” SMB features today, acquiring Turnstyle Analytics for $20 Million in cash. The Toronto-based company, which competes with other nascent SMB Wi-Fi providers such ZenReach and WaveSpot, has 30 employees. Wi-Fi definitely fits in Yelp’s present mission statement of “connecting people with great local […]

YP.com CEO Jared Rowe at LSA 17: We Will ‘Go Deep,’ Leverage Scale

Despite losing their dominance in SMB marketing, and stuck with a traditional paper book product that is mostly appealing to tradition-based advertisers,  yellow pages leaders shoulder on, post bankruptcies, as high volume sales machines. The  key to their future success is to develop and leverage state of the art digital platforms that can tailor solutions […]

Yelp Extends its SMB Features, Adding Empyr’s Cash Back Loyalty Program

Yelp has made great strides in extending beyond reviews with reservations, food delivery, requests for quotes and other services. It will now add Yelp Cash Back via a new deal with Empyr, an online-to-offline marketing platform (full disclosure: I’ve had a relationship with Empyr). Cash Back is starting out with 8,000 restaurants and retail merchants. […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]