Peter Krasilovsky's

Local Onliner

May 2
2011

Local.com Buys Krillion.com; Will Integrate Retail Information

Finally, we have the long awaited merger of a directory with a retail solution. Today, prior to its earnings call, Local.com announced it would integrate product and store availability into its growing suite of women-oriented services by acquiring Krillion.com. The sale price was $3.5 million. When it was launched in 2006, Krillion was a real …continue reading »

Categories: Local Search, Shopping/Transactions

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Feb 24
2011

Reply.com Buys AdHubs, Will Add Mobile App Strategy

Reply.com has carved out a niche among online marketing companies by offering an auction marketplace for locally-targeted consumer traffic for various verticals (home improvement, autos, real estate, insurance, etc.) Now, it is set on building a mobile strategy. The company recently announced that it has acquired AdHubs, a mobile App developer that sees vertical apps …continue reading »

Categories: Local Search, Mobile, Verticals

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Jan 5
2011

Talkin’ ‘Tags’ with Yext CEO Howard Lerman

Yext’s Tags initiative is a big one, going up against Google Places with a broad (and “open”) network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s Mapquest and Patch, Citysearch, Superpages, Yahoo! and Yellowbook. Yext CEO Howard Lerman describes Tags as “full-time, real listing information” that will eventually go beyond simply …continue reading »

Categories: Google, Local Search, Sales Channels, Yellow Pages

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Jan 5
2011

Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Centro, a pioneer in local online ad placement for national marketers, has received $22.5 million in equity financing from FTV Capital. The money will go towards expanding its regional sales presence and also towards software development. CEO Shawn Riegsecker tells us that he anticipates adding six to eight regional offices to its existing roster of …continue reading »

Categories: Local Search, Sales Channels, Verticals

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Dec 9
2010

ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scaleable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local Content Studio GM Andy Halliday noted that Merchant Circle is pumping up its context with …continue reading »

Categories: Conferences, Local Search

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Dec 6
2010

Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company co-founded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes …continue reading »

Categories: Local Search, Mapping, Sales Channels

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Nov 3
2010

Local.Com Overhauls Web Site; Targets Women

Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories –“business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of women and mothers. The site is geo-targeted to automatically provide local listings and features. Listings can …continue reading »

Categories: HyperLocal, Local Search

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