Peter Krasilovsky's

Local Onliner

Jan 5
2011

Talkin’ ‘Tags’ with Yext CEO Howard Lerman

Yext’s Tags initiative is a big one, going up against Google Places with a broad (and “open”) network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s Mapquest and Patch, Citysearch, Superpages, Yahoo! and Yellowbook. Yext CEO Howard Lerman describes Tags as “full-time, real listing information” that will eventually go beyond simply …continue reading »

Categories: Google, Local Search, Sales Channels, Yellow Pages

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Jan 5
2011

Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Centro, a pioneer in local online ad placement for national marketers, has received $22.5 million in equity financing from FTV Capital. The money will go towards expanding its regional sales presence and also towards software development. CEO Shawn Riegsecker tells us that he anticipates adding six to eight regional offices to its existing roster of …continue reading »

Categories: Local Search, Sales Channels, Verticals

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Dec 9
2010

ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scaleable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local Content Studio GM Andy Halliday noted that Merchant Circle is pumping up its context with …continue reading »

Categories: Conferences, Local Search

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Dec 6
2010

Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company co-founded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes …continue reading »

Categories: Local Search, Mapping, Sales Channels

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Nov 3
2010

Local.Com Overhauls Web Site; Targets Women

Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories –“business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of women and mothers. The site is geo-targeted to automatically provide local listings and features. Listings can …continue reading »

Categories: HyperLocal, Local Search

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Oct 27
2010

AutoTrader Buys Kelley Blue Book

AutoTrader is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its own research for consumers to value cars and check out reviews, Kelley Blue Book, is …continue reading »

Categories: Classifieds, Local Search, Verticals

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Oct 20
2010

Bolo 2010: DoubleDutch Expounds on The Expanding CheckIn Ecosystem

The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as FourSquare, GoWalla, and the whole check-in and location based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn, who spoke yesterday at Bolo 2010 in Scottsdale. For sure, Facebook Places is powerful, and …continue reading »

Categories: Conferences, HyperLocal, Local Search, Mobile, Technology

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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