SIM Partners’ 3 Cs for Boosting Listings in a Mobile Era: Configuration, Compliance, Conversion

The evolution of the listings business from basic name and address information to one that is a prime generator of leads, targeting and business intelligence is something we’ve watched closely over the past several years. The big listings companies – InfoGroup, Acxiom, Neustar’s Localeze and Factual — have all repositioned themselves for the mobile era, […]

On Demand is New Focus for Some Home Service Providers

Competition in the home services leads space has been heating up – and so are the tensions. Just this week, Angie’s List has filed suit against Amazon, contending that Amazon Home Services has been egregiously signing up for the member’s- only service around the U.S., and grabbing proprietary service recommendations. On Demand home services is […]

HomeAdvisor Is Rolling Out ‘Instant Booking’ Nationally

HomeAdvisor, formerly known as ServiceMagic, is set to roll out its Instant Booking service in July on a national basis. The Instant Booking service, which is now live in 20 cities, represents a different business model for the company, which previously only provided leads from its network of paid professionals. The rollout of Instant Booking […]

Home Advisor’s Chris Terrill: Poised for Growth, New Services

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social media […]

Watch Out AAA: Urgent.ly Goes Uber, Takes on Roadside Assistance

“Uber-ification” has been extended to many local segments, including hotels, restaurant reservations and promotions. How about roadside assistance? Asserting that AAA and other roadside assistance services have outdated economic models and technology, local media and commerce vet Chris Spanos (AOL, Repair.com and Seniorchecked.com ) is leading a team launching Urgent.ly. The Washington D.C.- area company, […]