Peter Krasilovsky's

Local Onliner

Oct 27
2010

AutoTrader Buys Kelley Blue Book

AutoTrader is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its own research for consumers to value cars and check out reviews, Kelley Blue Book, is …continue reading »

Categories: Classifieds, Local Search, Verticals

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Oct 20
2010

Bolo 2010: DoubleDutch Expounds on The Expanding CheckIn Ecosystem

The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as FourSquare, GoWalla, and the whole check-in and location based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn, who spoke yesterday at Bolo 2010 in Scottsdale. For sure, Facebook Places is powerful, and …continue reading »

Categories: Conferences, HyperLocal, Local Search, Mobile, Technology

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Oct 3
2010

Movies, TV Shows, Concert Acts Using Local Online for Promos

Show biz marketing accounts are huge, and their agencies are always looking for more ways to localize them. They’ve now inspired efforts by ValPak, the promotions giant, and Eventful, the local events site that boasts an audience of nearly 20 million users. They build on top of earlier local efforts by AOL Digital City, Yahoo …continue reading »

Categories: Local Search, Sales Channels, Social Media

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Aug 20
2010

Oodle’s iPhone App: Mostly About the Camera

Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds. The classifieds site, which also acts as a platform for …continue reading »

Categories: Local Search, Shopping/Transactions, Social Media, Verticals

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Jul 30
2010

Kenshoo Local Bring ‘Enterprise’ Capabilities to Local Search

Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division from Kenshoo, the worldwide enterprise online “demand generation” firm with 120 people and offices in nine countries (and which has just received a new …continue reading »

Categories: Local Search, Verticals

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Jul 19
2010

Yahoo’s Lem Lloyd on Gannett/Yahoo Deal

Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations– is similar to the efforts of Yahoo’s 800 member Newspaper Consortium. But Gannett, notably, is staying separate from the Consortium. In …continue reading »

Categories: Local Search, Newspapers, Sales Channels, TV/Radio, Yahoo

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Jul 14
2010

USAA Teams with Vast.com for Real Estate

USAA, the giant financial services company for military families with 7.4 million members, has partnered with Vast.com, the vertical meta-search and database company, to develop a real estate site to round out its offerings. We see the effort as part of a broader movement of retailers and merchants providing more ancillary services. USAA, itself, kicked …continue reading »

Categories: Classifieds, Local Search, Verticals

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