Peter Krasilovsky's

Local Onliner

Nov 2
2012

Local Mass Transit Sites Benefit From Storm Chaos

Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old site, says its traffic for “non subway” searches was up over 800 percent. Biking, taxi, …continue reading »

Categories: HyperLocal, Mapping, Sales Channels

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Sep 24
2012

It’s All Local: Why Apple Has to Get Maps Right

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default. But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple …continue reading »

Categories: Google, Mapping

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Jul 3
2012

Amazon Gets into Maps and Directories Via UpNext

Amazon has reportedly purchased UpNext, the five year old, 3D mapping and directory service that now provides “clickable building”-oriented maps for over 50 cities, including 23 that are enhanced in depth. The service has experimented with a number of features, including transportation guides, events, happy hour deals etc. While the purchase price hasn’t been reported, …continue reading »

Categories: Deals, HyperLocal, Mapping

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May 31
2012

Google Integrates Zagat into rollout of Google+ Local

Zagat is Google’s great equalizer against Yelp. Google has now demonstrated why it paid $151 Million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of Google+ Local. The newly branded service replaces Google Places. As a result of the integration, …continue reading »

Categories: Google, HyperLocal, Mapping

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Jan 9
2012

Geo-Fencing Update: A Discussion with Maponics CEO Darrin Clement

A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies. Since then, search has become more the norm, along with GPS-based phones, which have location baked into them. …continue reading »

Categories: Mapping, Mobile, Verticals

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Sep 21
2011

DMS ’11: Microsoft, at the Intersection of Cool Maps, Search and Local Commerce

Microsoft isn’t doing anything particularly unusual in search. But the assets it is assembling over the next year or two will pack a mighty punch by leveraging all the fast-moving trends, said Chris Sampson, head of worldwide Bing Local search and Emerging Products, Microsoft Advertising. Sampson was speaking at DMS ’11 in Denver. “From where …continue reading »

Categories: Conferences, Mapping, Technology

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Apr 25
2011

Where 2.0: Facebook Places Focuses on ‘Pushing Up the Stack’

Facebook Head of Groups Justin Shaffer told attendees at Where 2.0 that one of Facebook’s goal is to develop the largest database of “interesting” places. The collection of places has “really been the focus” of his division for the past four-to-six months he said. At the same time, the database of places is probably something …continue reading »

Categories: Conferences, Mapping, Mobile, Money, Social Media, Verticals

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