Peter Krasilovsky's

Local Onliner

Jan 9
2012

Geo-Fencing Update: A Discussion with Maponics CEO Darrin Clement

A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies. Since then, search has become more the norm, along with GPS-based phones, which have location baked into them. …continue reading »

Categories: Mapping, Mobile, Verticals

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Sep 21
2011

DMS ’11: Microsoft, at the Intersection of Cool Maps, Search and Local Commerce

Microsoft isn’t doing anything particularly unusual in search. But the assets it is assembling over the next year or two will pack a mighty punch by leveraging all the fast-moving trends, said Chris Sampson, head of worldwide Bing Local search and Emerging Products, Microsoft Advertising. Sampson was speaking at DMS ’11 in Denver. “From where …continue reading »

Categories: Conferences, Mapping, Technology

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Apr 25
2011

Where 2.0: Facebook Places Focuses on ‘Pushing Up the Stack’

Facebook Head of Groups Justin Shaffer told attendees at Where 2.0 that one of Facebook’s goal is to develop the largest database of “interesting” places. The collection of places has “really been the focus” of his division for the past four-to-six months he said. At the same time, the database of places is probably something …continue reading »

Categories: Conferences, Mapping, Mobile, Money, Social Media, Verticals

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Dec 6
2010

Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company co-founded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes …continue reading »

Categories: Local Search, Mapping, Sales Channels

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Sep 27
2010

HelloMetro: Neighborhood Relevancy Boosts Usage

Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10 year old city guide gets over six million monthly unique visitors, and has 1,500 local sites. In a case study published today, it said it has received a ten percent jump in traffic after it started using a …continue reading »

Categories: HyperLocal, Mapping

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Sep 16
2010

Wooton at DMS ’10: Microsoft Advertising Provides a ‘Local Operating System’

Microsoft will work more closely with small businesses and interactive agencies, offering itself up as “the local operating system,” according to Microsoft Advertising VP of Global Search and Online Marketplace Randy Wooton, who addressed BIA/Kelsey’s DMS ’10 conference today in Dallas. Wooton said that Microsoft was one of only two companies that had the wide …continue reading »

Categories: Mapping, Yahoo

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Jul 26
2010

Foursquare Teams with New York Magazine

We note with interest the new partnership between New York Magazine and Foursquare, the location based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho, our mayor at the recent BIA/Kelsey Marketplaces conference). New York’s 7,000 followers on Foursquare …continue reading »

Categories: Mapping, Mobile, Social Media

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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