Why Pokemon Go Was The Biggest Local Story in 2016

What have been local game changers? My short list includes the rise of MapQuest; Craigslist; Google Local search; Yelp reviews; Small Business Saturday; and Groupon. This year’s candidate would be Pokemon Go, the augmented reality game from a founder of Google Maps that “lures” consumers to local stores, restaurants, movie theaters, museums and parks in […]

Posts Over At NextWaveSMB: Amazon Echo, Mapvertising, SMB Listings, Website Options, Video’s Next Generation

Here is a peek at the 5 most recent entries from my new blog: NextWaveSMB (sponsored by Booker). We’re taking a fresh look at some of the tech issues coming up for SMBs. 1. “Hey Alexa, Hire a Plumber” “Amazon Echo is an 9” wireless speaker that hears your spoken query and quickly retrieves “answers” […]

The $3 Billion Sale of Here: Possible Impacts on Local Search, Discovery and Delivery

Mapping is poised to be one of the next critical elements of local search, discovery and delivery. As mapping develops, its ramifications on localizing big commerce, the rise of local delivery services, and the development of the Connected Car loom large. Google certainly sees it, hence its huge investments in Google Maps. Apple sees it, […]

Local Mass Transit Sites Benefit From Storm Chaos

Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old site, says its traffic for “non subway” searches was up over 800 percent. Biking, taxi, […]