Peter Krasilovsky's

Local Onliner

Dec 6
2010

Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company co-founded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes …continue reading »

Categories: Local Search, Mapping, Sales Channels

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Sep 27
2010

HelloMetro: Neighborhood Relevancy Boosts Usage

Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10 year old city guide gets over six million monthly unique visitors, and has 1,500 local sites. In a case study published today, it said it has received a ten percent jump in traffic after it started using a …continue reading »

Categories: HyperLocal, Mapping

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Sep 16
2010

Wooton at DMS ’10: Microsoft Advertising Provides a ‘Local Operating System’

Microsoft will work more closely with small businesses and interactive agencies, offering itself up as “the local operating system,” according to Microsoft Advertising VP of Global Search and Online Marketplace Randy Wooton, who addressed BIA/Kelsey’s DMS ’10 conference today in Dallas. Wooton said that Microsoft was one of only two companies that had the wide …continue reading »

Categories: Mapping

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Jul 26
2010

Foursquare Teams with New York Magazine

We note with interest the new partnership between New York Magazine and Foursquare, the location based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho, our mayor at the recent BIA/Kelsey Marketplaces conference). New York’s 7,000 followers on Foursquare …continue reading »

Categories: Mapping, Mobile, Social Media

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May 11
2010

Center’d Launches The Deal Map; ‘Price, Location and Sentiment’

Center’d, the local/social events and city guide site, has consistently reported growing traffic. But in its three year existence, the site has never really found a niche that would set it apart from the competition. The site, however, has kept on hammering away at local/social trends, with a strong emphasis on sentiment analysis and local …continue reading »

Categories: Deals, HyperLocal, Local Search, Mapping, Shopping/Transactions

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Feb 4
2010

All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

Marketplaces 2010 takes place just 7 weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally dedicated to the higher value/conversion/engagement ethos of vertical media. For sure, this isn’t one size …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Newspapers, Research, Shopping/Transactions, Social Media, Technology, Verticals, Video

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Dec 14
2009

ILM:09: Keynote from Yelp COO Geoff Donaker

Yelp has taken a counter-intuitive approach by taking a slow and expensive city by city rollout approach – and has apparently succeeded as it attracts 26 million unique visitors per month, up 40 percent from last year, and has planted community managers in 33 cities in the U.S. and abroad. Moreover, the site has an …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Sales Channels, Social Media

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