Why Pokemon Go Was The Biggest Local Story in 2016

What have been local game changers? My short list includes the rise of MapQuest; Craigslist; Google Local search; Yelp reviews; Small Business Saturday; and Groupon. This year’s candidate would be Pokemon Go, the augmented reality game from a founder of Google Maps that “lures” consumers to local stores, restaurants, movie theaters, museums and parks in […]

Borrell LOACWest: Mobile’s Rise Pushes ‘Digital’ Over the Top

Nothing like a local research firm’s conference to get a sense of where we are with the local digital revolution. Speaking at LOAC West this week in San Francisco, Borrell Associates co-founder Gordon Borrell says that the lines of revenue between traditional and digital “are crossing right now. It will be obvious next year.” This […]

“Hey Alexa!” HomeAdvisor, TalkLocal Are Customizing for Amazon Echo

Amazon Echo represents a new eco-system for commerce, and is arguably, one of the biggest innovations in recent years. By simply voicing a request triggered by a common command, (“Hey, Alexa”), users can tap into hundreds of apps that are being specially designed to link their Web info – from movies and music to medical […]

LSA16: Thumbtack Focuses on Creating an ‘SMB OS’

Thumbtack is an SMB sleeper. It has raised $275 million, using it to develop a profile-based, one click referral system. Last quarter, 200,000 service SMBs bought some level of lead bundles, which can be purchased in packages ranging from $10 to $600 per week. Under Thumbtack’s model, service pros only buy the number of leads […]

Connectivity’s Matt Booth: SMB Marketing Automation ‘Unfolding Like B2B’

As marketing automation platforms have become more efficient, we’ve seen them being increasingly used by SMBs and multi-location merchants to localize advertising, leads management and promotions with listings, reviews and Websites. One such platform is provided by Connectivity, which handles presence management for enterprise and franchise groups such as Sky Zone, Pie Five Pizza and […]

Milking the Big Data Around Local Events

No one has really been able to build much of a business around “events.” While Zvents, Eventful, GoldStar and others have built great, increasingly granular databases of events, business models have never really been developed to leverage that data. What if the focus was on the meta data around an events database? With mobile based […]