Peter Krasilovsky's

Local Onliner

Apr 23
2013

Payments 2013: New Payment Options Forcing Banks, Others to Change

Disruption happens. In the local space, we’re seeing it happen with Yellow Pages and newspapers. Banks are seeing it happen as well, which will cause a major change in the way that customers keep track of their money, buy goods and services and stay “loyal” to merchants. At NACHPA’s Payments 2013 in San Diego this …continue reading »

Categories: Deals, Mobile, Shopping/Transactions

  • 0
  • 8
Apr 17
2013

LSA 2013: Mobile Promotions Show True Value

Ads aren’t just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on a panel at The Local Search Association conference April 16 in Las Vegas. “There are …continue reading »

Categories: Conferences, Deals, Mobile

Tags: , ,

  • 0
  • 3
Jan 8
2013

Antengo Pushes on Mobile Classifieds: ‘Websites Mean Nothing to Us’

Vertical sites such as AutoTrader, Cars.com, Zillow and Trulia that provide listings, services and features are seeing a large share of their user base move to mobile. But all-in-one classifieds sites in the mode of Craig’s List, Pennysaver, Recycler.com, newspapers and alt weeklies haven’t moved as fast to mobile. Can a mobile all-in-one approach (i.e. …continue reading »

Categories: Classifieds, Mobile

  • 0
  • 4
Oct 23
2012

Retail’s New Mobile-Based Pretzel: Forget Pyramids and Funnels

Throw out the pyramid and the funnel. The pretzel is the new paradigm for mobile-driven retail, according to panelists at the OMMA Mobile M Commerce event Oct. 22 in Los Angeles. The age-old pyramid and funnel concepts have been driven by initial awareness, browsing and then transactions. But such linear thinking doesn’t make as much …continue reading »

Categories: Conferences, Mobile, Shopping/Transactions

Tags: , ,

  • 0
  • 3
Oct 23
2012

AutoTrader: Mobile Site Boosting Personalized Usage, Leads

Increasingly, a lot of the mobile discussion is oriented towards ecommerce. But what does a major vertical site do with mobile when it doesn’t sell anything online? AutoTrader, the leading auto site, doesn’t sell cars online. “We basically sell advertising,” notes Jose Puente, AutoTrader’s Director of Product Strategy, Mobile/Affinity Brands, who was speaking Oct. 22 …continue reading »

Categories: Mobile, Shopping/Transactions, Verticals

  • 0
  • 3
Oct 23
2012

Amex’s Joanna Lambert: Build Around Consumers ‘In the Wild’

American Express is seeking to move beyond its narrow image as a blue chip premium credit card company, and open the doors to new business opportunities, customers and revenues. Its ticket? The group of emerging payment products and services –deals, loyalty, prepaid cards, ewallets and mobile. At OMMA Mobile MCommerce in Los Angeles Oct. 22, …continue reading »

Categories: Conferences, Deals, Mobile, Shopping/Transactions

Tags: ,

  • 0
  • 4
Oct 2
2012

MeNetwork Aims at the One Stop Mobile Marketing Platform for SMBs

One of the most promising concepts in local are “Write Once, Publish Everywhere” platforms for SMBs. With local businesses needing to communicate more and more deals, new features and special events to their customers, it makes sense to get them on a network to reach more people with one effort. Yext and Google’s “tag” networks …continue reading »

Categories: Mobile, Sales Channels, Shopping/Transactions, Technology

Tags: , , ,

  • 0
  • 4